Travel the globe in your own bathroom with 6 beauty secrets from around the world

It may be a big world, but when it comes to beauty trends, we're all working toward a common goal. Allure editor-in-chief Linda Wells joined TODAY Friday to share how you can incorporate some of the top international beauty products and treatments into your own routine.

From South Africa to South Korea, the key words continue to be "natural" and "organic." Beauty companies are experimenting with and reinventing ways to create moisturized, supple, healthy skin and hair using plants and other natural materials native to their home countries or regions. What does all of this mean for us, the consumers? New products are proudly and distinctly homegrown — wherever "home" may be.

Skin Food Hydro Fitting Snail Mask

South Korea

South Korea is known for popularizing newfangled skin care regimens around the world, from BB creams to the simple multi-step daily routine many of us now take for granted.

The latest trend? Snail creams, which contain snail secretions. Yes, really. But don't be so quick to laugh this one off. Judging from its history, South Korea always seems to be on to something. Snail creams are naturally rich in hyaluronic acid, a humectant that hydrates the skin. It's already used in many moisturizers and dermatological fillers. Find more from Allure on Korean beauty products that will transform your skin here.

Shop the trend:

  • Skin Food Hydro Fitting Snail Mask $13 (
  • Mizon Snail Wrinkle Care Sleeping Pack $26 (
  • Missha Cell Renew Snail Cream $37 (
The Body Shop Moisture Foundation

South Africa

In South Africa, Marula oil is the name of the game. Made from the fruit of the African Marula tree, this is a moisturizing serum that will leave your pores clog-free. The fatty acids that exist within the oil are similar to the ones that naturally occur in skin, so they're absorbed easily and quickly. US companies are adding it to skin care oils, foundations, lotions, shampoo and conditioners.

Shop the trend:

  • The Body Shop Moisture Foundation $22 (
  • Drunk Elephant Marula Oil $72 (Sephora)
  • Pure Marula Facial Oil $58 (Sephora)
  • MarulaOil Rare Oil Replenshing Shampoo, $25 and Conditioner, $26 (
Bumble and Bumble Crème de Coco


Now that you've learned all about Marula oil, we think you should take a look at another "M" extract: Murumuru butter. Murumuru palm trees grow in Brazil and around the Amazon, and their extracts are rich in fatty acids that can do wonders in aiding dry skin. The butter is also known for its rejuvenating anti-frizz properties when used on hair.

Shop the trend:

  • Bare Minerals Marvelous Moxie Lip Gloss $18 (
  • Lush None of Your Beeswax Lip Balm $7.25 (
  • The Honest Company Conditioner $9.95 (
  • Bumble and Bumble Crème de Coco Shampoo and Conditioner $26 (
Lancome Fraiche Douceur


Legend has it that cleansing waters were first appreciated backstage at Parisian fashion shows because they allow the makeup artists to quickly remove makeup and clean the facial "palette," so to speak.

The cleansing liquids look a lot like water, but in reality, they're made up of hundreds of tiny oil molecules, called micelles, that work like magnets to pull dirt and other impurities from the skin's surface without stripping it entirely of natural moisturizing oils. They've revolutionized the way people cleanse their face. Still not a believer? Try it out; you'll thank us. Just grab some cotton balls, wipe at your makeup, and watch the magic happen.

Shop the trend:

  • Dior Instant Cleansing Water $38 (Nordstrom)
  • Lancome Fraiche Douceur $38 (
  • Simple Micellar Water $7.99 (
Lucas Papaw Ointment


The papaya fruit used to create Australia's now-famous Lucas Papaw Ointment is grown in Queensland, making this beauty miracle treatment a down-under native. In the past few years, celebrities, models, and beauty gurus in the United States and beyond have been raving about its topical qualities. It's often used to treat sunburns, small cuts, and minor burns, but supermodel Cara Delevingne swears by Lucas Papaw. She calls it her "favorite lip balm."

Shop the trend:

  • Lucas Papaw Ointment $15.99 (Ricky's)
Karora Express Bronzing Mousse


Irish women buy more self tanner products per capita than any other country in Europe, which doesn't surprise us, since they're known for their fair skin. Still, that's an impressive statistic for such a small country. And maybe that demand is what led to the Irish leading the way in the self tanner industry. Irish manufacturers have produced two of the most innovative tanners on the market: Vita Liberata Tan Mousse is the first, which uses a patented, time-release DHA to make the tan last longer, and Karora Self Tanner is the second. Got a sweet tooth? Then you'll love that one, which contains caramel to produce instance color. As the caramel fades, DHA slowly produces a longer-lasting tan.

Shop the trend:

  • Vita Liberta Tan Mousse $25 (Sephora)
  • Karora Express Bronzing Mousse $40 (