Amazon Prime Day started today — here's everything you need to know

Don't miss this huge day for deals!
Amazon prime day, best prime day deals, prime day date
Ready to save? Behind Black Friday, Amazon Prime Day is the biggest online shopping day of the year.Getty Images
/ Source: TODAY
By Sarah Bracy Penn

Our editors have independently selected the items featured in this article because we think they’re worth knowing about. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.

Hello, Prime Day 2018! Are you ready to shop? Here's everything we know.

The online shopping event will last 36 hours, so there's little time to waste. To get you started, take a look at our top 10 Prime Day deals across categories, and continue to check the TODAY.com Prime Day hub for more updates. And yes, there have been issues with the Amazon site, so patience is key if you want to get in on these awesome deals.

Make sure to sign up for Prime

To take advantage of Prime Day, you'll need a Prime membership. In fact, you won't even be able to see the actual deal prices on Amazon's site without a membership.

Save big on all your favorite products during Amazon's annual Prime Day.Shutterstock

You can sign up for a 30-day trial of Amazon Prime. The savings program includes free two-day shipping on millions of eligible products, same-day and Prime Now Delivery in certain metropolitan areas, as well as free music streaming and access to thousands of movies and television shows on-demand. That means you can sign up, try Prime now and to take advantage of all that Prime Day has to offer. (Hint: If you're not a regular online shopper, you can always cancel the trial before the 30 days are up.)

Shop early access deals and Prime Day launches

Ahead of Prime Day, Amazon listed a few deals early, like $100 off the Echo Show, as well as up to 20 percent off luggage and home, up to 25 percent off furniture and decor and 25 percent of daily essentials like home goods and baby supplies.

Stuff We Love

Get a daily roundup of items that will make your life easier, healthier and more stylish.

Echo Show, $130 with Prime Membership (usually $230), Amazon

Other early access deals included savings on several Amazon services including Prime Pantry, Amazon's grocery ordering tool — save $10 on Prime Pantry orders over $40 with the 30-day Prime trial. In addition, you can enjoy 20 percent off select Amazon handmade items, as well as early access to Handmade Prime Day Launches. They are also offering four months of Amazon Music Unlimited for just $0.99, as well as big savings on Amazon Automotive services.

Also be sure to check out the Prime Day product launches, which are brand new items available exclusively for Prime members.

Amazon Prime Now is another Prime member-only service that may see some deals on Prime Day.Getty Images

We've got our eye on these adorable WoWee Fingerling Toys, a new model of the trusty Vitamix blender and a baby activity center which is similar to this TODAY favorite.

Check out additional product launches from tons of categories like beauty, fashion, home, grocery, electronics, books and more.

Enter the giveaways

There are several giveaways associated with Prime Day and a single grand prize that includes a 2019 Lexus ES, a $50,000 cash prize and much more. Enter the daily giveaways for your chance to win items like iPads, headphones, small kitchen appliances, giftcards and more.

Shop at Whole Foods, too

Yes, you read that right. Following Amazon's acquisition of the supermarket chain, expect savings at Whole Foods online and in stores during the Prime Day festivities. And with the Prime Visa card, you can earn 10 percent back on purchases at Whole Foods.

For additional information on Whole Foods deals, Prime Day offers and more, check back here.

At a Whole Foods Market grocery store in San Ramon, California, signage advertises new discounts for members of the Amazon Prime service from Amazon, which acquired Whole Foods Market in 2017, June, 2018.Getty Images

Follow the deals on July 16 and 17

Visit the Prime Day page on Amazon and stay tuned to our Prime Day hub for deal alerts and shopping guides for home, tech and more.

Ready to shop? Visit this page to see some amazing deals you can get right now.

Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.