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Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
Yesterday, we revealed the best hair products under $15 and today we're dishing on the best makeup buys. From eye shadow to lipstick and beyond — we combed through every aisle and tried every tube to find products we love at affordable prices.
Best Eye Shadow:
Honest Beauty Eyeshadow Palette, $19, Amazon
Other Honest Beauty palettes are available at Target.
This Honest Beauty palette delivers a good variety of colors with pigment that does not disappoint! Plus, it comes with a mix of mattes, shimmers and satins, so you won't have to reach for another palette to complete your look.
Milani Rose Powder Blush Trio Palette, $13, Walgreens
No matter which trio you choose (Flowers of Love or Floral Fantasy), this Milani blush delivers long-lasting, yet soft, pigment — giving you the 'flushed' look that the beauty world has been obsessed with lately.
Best Lip Crayon:
Soap & Glory Poutstanding Double-Ended Lip Contouring Crayon, $12, Ulta
The never-ending struggle to make a pout look extra full just got easier: Soap & Glory's new line of contouring crayons makes it easy to shape and define your lips. One side works like a liner, while the other acts as a velvety-smooth shade, filling in your pucker with the desired color.
Covergirl Exhibitionist Lipstick, $6, Amazon
Forty-eight new shades have been released under Covergirl's latest line of lipsticks. The newest formula boasts intense pigment with just one swatch, giving you the most color payoff while leaving your lips smooth and moisturized.
L'Oréal Paris Voluminous X Fiber Mascara, $9, Amazon
Say goodbye to falsies and extensions! This is our top pick for length and drama. The double-sided tube comes equipped with a primer and mascara, resulting in a smooth, clump-free finish. (We're so excited we might just toss the lash curlers.)
Best Brow Definer:
Maybelline New York Total Temptation Brow Definer, $8, Walgreens
We love cream-to-powder formulas (they go on smooth and blend out seamlessly), and this Maybelline pencil is no exception. The angled tip lets you fill in with defined strokes while the spoolie helps fluff and shape.
Revlon PhotoReady Candid Natural Finish Anti-Pollution Foundation, $11, Amazon
Packed with antioxidants,Vitamin E and anti-blue light ingredients, we love how good this product can be for your skin. With buildable, medium coverage and a lightweight natural finish, this foundation is a great for everyday use.