Get Stuff We Love
At TODAY we take care to recommend items we hope you’ll enjoy! Just so you know, TODAY may get a small share of the revenue.
Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
The new year is the perfect time to switch up your haircut or hair color! Whether you're having a spontaneous moment, looking for a change or simply need a quick fix to cover up roots, you don't necessarily have to head to the salon to get the hair color of your dreams.
For those who would rather do your own hair instead of go to a salon, TODAY Style spoke to professional hair colorists to get their best at-home recommendations for box hair dyes, as well as application tips.
- 1. Clairol Nice'n Easy Root Touch-Up Kit, $12 (Pack of Two), Amazon
Celebrity hair colorist Rita Hazan liked this product, which is available in 20 different shades, because it's easy to apply. She recommends applying it on your hairline and sticking solely to the roots. Another great tip: When selecting a color, Hazan says to go for a hue 1-2 shades lighter than what you think your hair color really is.
"At-home hair color tends to be a little darker than salon colors. Look for colors that sound natural like auburn, not cherry bomb," Hazan said.
- 2. Garnier Olia Ammonia Free Hair Color, $7, Amazon
“I like it because it’s an oil-based hair dye that leaves hair in amazing condition," said Joel Warren, master colorist and co-founder of Warren Tricomi Salons. "It is similar to the product we use at the salon and contains no ammonia, which is very important."
This high-quality product leaves a salon-like finish, he added.
- 3. L'Oréal Paris Excellence Creme Hair Color, $8, Amazon
"They have many options, clear instructions and the highest quality of ingredients," said Jerami Brown, a colorist at Shin Salon in Santa Monica, California, of this L'Oréal hair color line.
Expert colorist Maisha Cogle, of Butterfly Studio salon in New York City, also recommended using the Excellence Creme for emergency grey coverage.
"It's easy to mix and use. It gives great coverage and results with rich tones plus the additional benefit of conditioning," Cogle said.
Austin Medaris of Ted Gibson salon is also a fan of L'Oreal, as he works with the brand's professional line in the salon. When applying color at-home, Medaris suggested asking a friend for help so that you avoid missing any spots or putting too much in one place.
"Overlapping can cause color buildup and/or damage to the hair. Home color is extremely difficult to remove from the hair without causing significant damage," explained Medaris. "The developer in at-home colors can also be harsher than those used in the salon, as it is created to work on everyone and not formulated to your particular hair type."
- 4. Clairol Natural Instincts Semi-Permanent Hair Color, $7, Amazon
Also available for $7 at Walmart.
Natural Instincts is a semi-permanent formula, which means it's less of a commitment than a permanent color, explained Fred Connors, owner of FRED salon in New York City. It's "ammonia-free and infused with aloe and coconut oil, leaving hair softer and shiner than most permanent colors," he said.
Like Hazan, Connors advised going lighter than the shade you want when using this product.
"Stay away from warmer tones as boxed dyes can pull more orange than you probably want. Stick to cool or neutral shades, they tend to deliver the best result," Connors suggested.
- 5. Wella Charm Liquid Permanent Hair Color, $6, Amazon
Also available at Walmart.
This is a favorite of celebrity hairstylist and creator of the Beachwaver hot tool, Sarah Potempa.
"First and foremost, you need to know what level your natural hair color is considered. Hair color companies will have diagrams and charts (that) show which color and undertone each color provides," Potempa said. "If you're going for a drastic change, remember to go slow: one shade at a time. Depending on your hair (and skin!) you will have to do further research on what type of color will suit you."
For those who want to skip the boxed dye and try a DIY method, Chelsey Pickthorn, a color specialist and salon owner, has a suggestion that will brighten hair in an instant.
She recommends mixing 4 ounces of Davines Solu Shampoo or another clarifying shampoo with four caps full of peroxide and the juice of two lemons. Put the shampoo mixture all over, but focus on scrubbing the ends. Be gentle around the face as it's the most sensitive area, warned Pickthorn. After washing out the mixture, apply a hair mask for at least 15 minutes and you're good to go with your newly lightened locks!
This article was originally published on May 6, 2015 on TODAY.com.