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Louis Licari, joined by his pup, Isabella Licari, and Jill Martin scoured the plaza in the freezing cold to find two ladies who were absolutely thrilled to get new looks.
First up was Anne Thomas, a 50-year-old mother of three from Richmond, Virginia, who needed some help controlling her gray roots.
Luckily for her, Licari and Igor Musayev set her up with a new 'do that shortened up and softened the color of her hair.
"My husband's going to love it! It's so different! I look so good!" she exclaimed.
Thomas' friend could hardly contain her excitement!
Martin set up Thomas in the perfect New Year's dress from Nue by Shani. She paired the look with black tights and pumps, plus glitzy earrings!
Get Thomas' look here:
Nue by Shani Black Scalloped Lace Bell-Sleeve Dress, $432, Lord & Taylor
Lele Sadoughi Renee Drop Earrings, $268, Anthropologie
HUE Women's Luster Control Top Tights, $13, Amazon
Up next was 46-year-old Lori Marcum, who was inspired to lose weight so she could keep up with her new grandson. After losing 75 pounds, the Kentucky resident was thrilled to undergo a makeover that would accompany her new lifestyle.
Marcum exclaimed that her husband "is going to die" after seeing her new look!
Her daughter and three cousins couldn't contain their glee. They let out squeals of excitement and tears of joy.
Licari softened up Marcum's hairstyle with some highlights and Musayev gave her a fresh cut.
Martin set up Marcum with a sparkling Clara Sunwoo top and jacket, along with some open-toe Badgley Mischka heels.
Marcum is ready to take on 2018 in style!
Get Marcum's look here:
Shimmer V-Neck Top, $119, Clara Sunwoo
Drape Tunic Cardigan, $79, Clara Sunwoo
Miraclebody by Miraclesuit Women's Believe 5 Pocket Straight Leg Jean, $89, Amazon
Badgley Mischka Lady Ankle Strap Sandal, $110, Nordstrom