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 / Updated  / Source: TODAY
By Kristin Granero

TODAY editors, writers and experts take care to highlight sales and deals on items that we think you’ll enjoy — and at prices we think you’ll like!

TODAY is not being paid to highlight these sales and deals, but just so you know, TODAY does have affiliate relationships. So, while every sale and deal product is independently selected, if you buy something through our links, we may get a small share of the revenue.

It’s that time again: the time when Ulta makes all our dreams come true with its biggest beauty event of the year. That's right, Ulta's 21 Days of Beauty is here!

From Mario Badescu's vitamin C serum to It Cosmetics' popular mascara, the store is offering 50 percent off some of the most coveted products on the market. With new deals starting every day, it's the kind of sale you'll want to keep an eye on all week long.

Which is why we've created the ultimate calendar for beauty junkies to follow as the sale continues. Read on for our top picks from each day of the three-week online and in-store event.

TODAY editors, writers and experts take care to highlight sales and deals on items that we think you’ll enjoy — and at prices we think you’ll like! TODAY is not being paid to highlight these sales and deals, but just so you know, TODAY does have affiliate relationships. So, while every sale and deal product is independently selected, if you buy something through our links, we may get a small share of the revenue.

April 1

Laura Geller Spackle Primer, $16 (originally $32), Ulta

Create a flawless canvas for your foundation with this makeup primer from Laura Geller. There are various finishes depending on your personal needs.

Perricone MD Cold Plasma+ Eye Cream, $55 (originally $110), Ulta

If you need a little help to look bright-eyed, this cream from Perricone MD could do the trick. It's said to correct dark circles, crow’s-feet, puffiness and more.

April 2

First Aid Beauty Radiance Pads, $16 (originally $32), Ulta

Like a facial in a tub, these pads from First Aid Beauty contain cucumber, Indian gooseberry, lemon peel and licorice to help tone and brighten skin. They’re also travel friendly.

Estee Lauder Day Wear Moisturizer, $17 (originally $34), Ulta

This classic moisturizer from Estee Lauder includes SPF 15 for protection all day and is said to reduce the first signs of aging, like dullness and fine lines.

April 3

Cover FX Perfect Setting Powder, $17 (originally $35), Ulta

Especially great for those who are prone to oily skin, this powder from Cover FX offers a translucent finish. Use it on your full face or to control troublesome spots like the T-zone.

April 4

Exuviance Age Reverse Eye Contour, $39 (originally $79), Ulta

This eye contour cream from Exuviance has a patented formula for alleviating the appearance of crow’s-feet and helping to fortify and cushion skin. Reviewers say it also helps with puffiness.

Boscia Botanical Besties Set, $22 (originally $45), Ulta

This set includes everything you need to keep skin clear while you're on the go. Read: Cool Cleansing Oil, Detoxifying Black Cleanser, Luminizing Black Mask and Charcoal Pore Pudding.

April 5

Mario Badescu Vitamin C Serum, $22 (originally $45), Ulta

Combine iconic skin care brand Mario Badescu and the powerful brightening effects of vitamin C, and you've got this magical little serum. It's said to help with smoother, firmer skin and combat uneven skin tones.

Too Faced Bronzer, $15 (originally $30), Ulta

Fake it until you make it with this bronzer from Too Faced. It comes in five shades for customizing your just-back-from-vacation glow.

April 6

Dermalogica Dynamic Skin Recovery Broad Spectrum SPF 50, $36 (originally $73), Ulta

This moisturizer from Dermalogica stimulates collagen synthesis to help skin fight against free radicals and maintain a youthful ambiance. It also contains SPF 50 for battling harmful rays.

It Cosmetics Superhero Elastic Stretch Volumizing Mascara, $12 (originally $24), Ulta

This new addition to the sale is sure to be a popular pick. It's racked up more than 5,000 reviews on Ulta, with some users even saying, “I'll never use another mascara.” Sign us up!

For more beauty favorites, check out:

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