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Valentine's Day is the perfect excuse to pamper yourself, but it doesn't have to cost a fortune!
To take things to the next level, these top beauty experts are sharing their favorite flirty finds from the drugstore.
TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
"Nothing is sexier than a beautiful head of healthy, shiny hair. This L'Oreal oil plays up everyone's inner bombshell. I use it to either give women a sleek and sexy straight look or I dab a bit on my hands and rub it through locks to give that quintessential tousled, playful texture. It locks in seductive shine and controls those unsexy flyaways," said Oscar Blandi, owner of the Oscar Blandi Salon, whose celebrity clients include Reese Witherspoon and Jessica Alba.
"Keep your lips soft and kissable with this strawberry lip balm. For those who don't like to wear lipstick or lip gloss, this lip balm has a light-strawberry pink hue that accentuates the natural lips," said Cinthia Lomeli, a celebrity esthetician.
"If you plan on playing footsie this Valentine's Day, make sure to keep your feet soft and hydrated. The combination of pistachio, almond, jojoba, macadamia and coconut oils will help soften rough and dry feet," said Lomeli, whose clients include Sean "Diddy" Combs, Annabelle Wallis and Cheryl Hines.
"Impress your Valentine's date, with soft, supple skin.The combination of coconut oil, vitamin E and hibiscus flower will hydrate your skin giving it healthy glow," said Lomeli.
"Be bright eyed and beautiful with this medium-to-full coverage concealer that will instantly erase the appearance of dark circles and fine lines, visibly diminish puffiness or redness and keep eyes looking radiant and refreshed," said Kate Stromberg, lead makeup artist at Color Salon inside Caesars Palace.
"A no-brainer way to look feminine, flirty and sexy all at the same time, is to add a pair of false lashes to your look. It only takes seconds! From natural to glam, there are tons of different types of lashes that can be tailored to your exact specifications," said Stromberg, whose clients include Whitney Port and Khloe Kardashian.
"I honestly love Milani Baked Blush in 'Luminoso' more than most of my high-end blushes. The color is so similar to Nars' 'Orgasm' and has the prettiest sheen when applied to skin. I typically use matte blush, but this product is an exception. The shimmer is so fine and gives the most radiant, healthy glow to the face! This particular shade is perfect for everyday (or a hot date for Valentine's Day with your S.O), and has the best formula at the drugstore. Whether it's your first, 15th or 50th date, your cheeks will be perfectly pink for any compliment he throws your way," said Sona Gasparian, makeup artist and founder of Pérsona Cosmetics, who has worked with Nicole Kidman and Ashley Tisdale.
"I thought finding a good quality lip gloss at the drugstore that wouldn't make my lips stick together was a lost cause — until I tried this one. The Revlon Super Lustrous Lip Gloss is so comfortable on the lips and literally feels like you're wearing a lip balm. The shade 'Snow Pink' has the prettiest, light-reflecting shine that your date won't be able to resist ... so pucker up buttercup!" said Gasparian.
"This fabulous bright red is perfect to put you in the mood for love with your loved one," said Jackie Saulsbery, celebrity nail artist for Adele, Queen Latifah and Mariah Carey.
"This is a luxurious and intense treatment will leave your hair bouncy, vibrant and Valentine's date ready! I used this on Marissa Tomei and it left her hair unbelievably shiny ... Plus, it has an amazing fragrance that lingers in the hair in the best way possible," said celebrity hairstylist Felix Fischer, whose clients include Marisa Tomei, Jennifer Lopez, Kate Winslet and Natalie Portman.