Sonoma County Tourism

Join our TODAY family for a broadcast taping of the 3rd Hour of TODAY and our first-ever Start TODAY Event, April 20 – 21, 2023, in breathtaking Sonoma County, California!

The event, hosted by TODAY and sponsored by Sonoma County Tourism, will kick off with a broadcast of the 3rd Hour of TODAY followed by enlightening conversations, wellness-focused activities and outdoor excursions – plus the chance to mix, mingle and learn from our TODAY dream team of celebrities, wellness leaders, chefs and influencers.

Spend the day basking in all that Sonoma County has to offer — gorgeous vistas, wine tastings and outdoor adventures. Leave this one-of-a-kind experience recharged and refreshed with new TODAY friends.

Event Highlights

Taping of The 3rd Hour of TODAY

Talent-led Sessions

Exclusive Wellness Programming

Start TODAY Walk with Fitness Contributor Stephanie Mansour

Tasting Events and Cooking Demos

Shop Sonoma County with Steals & Deals’ Jill Martin Brooks *VIP Event Admission Only*

a rocky beach with a cliff and a building on the shore

Sonoma County Tourism

BROADCAST

The 3rd Hour of TODAY will tape a broadcast from Sonoma County on Thursday, April 20, which will air on Friday, April 21. Al Roker, Sheinelle Jones, Craig Melvin, and Dylan Dreyer will showcase the best of Sonoma County in front of a live audience.

All audience joining the outdoor space will be required to go through a security screening. Fans are encouraged to dress for the weather and bring posters.

APPEARANCES BY

ALLYSON FELIX g

Olympic Champion & Founder of Saysh

Writing is a medium of communication that represents language through the inscription of signs and symbols.

JILL MARTIN BROOKS

TODAY Lifestyle Contributor

STEPHANIE MANSOUR

TODAY Fitness Contributor

SAMPLE EVENT SCHEDULE

Thursday, April 20, 2023

Time to Come
The 3rd Hour of TODAY Taped Broadcast
All Tickets
A taping of The 3rd Hour of TODAY will show both our live audience and viewers at home everything Sonoma County has to offer. This will air on Friday, April 21.

5:30 PM - 7:30 PM PT
Shop Sonoma County with Jill Martin Brooks
VIP Event Admission Only
In this custom shopping experience, guests will join TODAY’s Jill Martin Brooks and artisans local to Sonoma County to share their products and chat about their businesses. This shopping event will bring together the best small businesses and wineries to showcase all that Sonoma County has to offer as well as familiar brands from Shop TODAY.

Location and arrival details will be emailed after registration.

Friday, April 21, 2023

9:00 AM - 10:00 AM PT
Welcome Breakfast
Event Admission & VIP Event Admission
Join us in beautiful Sonoma County for a specially curated spring breakfast to kick off a day of wellness activities.

10:00 AM - 10:30 AM PT
Grounding Session
Event Admission & VIP Event Admission
Guests will partake in a grounding session to get their energy and mind ready to take on the day. Led by a Sonoma County expert, this session will open the day and set intentions.

10:30 AM - 11:30 AM PT
Start TODAY Walk
Event Admission & VIP Event Admission
Guests will participate in a guided walking tour in beautiful Sonoma County and enjoy the peaceful nature around them.

11:30 AM - 12:00 PM PT
Break for Refreshments & Guided Stretching
Event Admission & VIP Event Admission
Throughout the day, guests will have the opportunity to pause and reflect. These breaks may include meditation, forest bathing and more.

12:00 PM – 1:00 PM PT
New Rules for Finding Inner Peace & Mindfulness with Jill Martin Brooks
Event Admission & VIP Event Admission
TODAY Lifestyle Contributor Jill Martin Brooks will host an engaging conversation with experts focused on the ways previous generations approached mindfulness and how the next generation is moving the conversation forward. How can we all work towards inner peace and what obstacles are standing in our way?

1:00 PM - 2:00 PM PT
Wellness Session
Event Admission & VIP Event Admission
This session will focus on mindfulness and meditation and provide strategies and exercises to practice during the day and beyond.

2:00 PM – 3:30 PM PT
Cooking Experience with TODAY’s Dylan Dreyer & Guest
Event Admission & VIP Event Admission
Join TODAY’s Dylan Dreyer for a delicious recipe demo featuring locally sourced ingredients and specialties. Attendees cook along and enjoy brunch.

3:30 PM - 4:00 PM PT
Break for Refreshments & Wellness Activity
Event Admission & VIP Event Admission
Throughout the day, guests will have the opportunity to pause and reflect. These breaks may include meditation, forest bathing and more.

4:00 PM – 5:30 PM PT
Rosé in the Garden & Closing Remarks
Event Admission & VIP Event Admission
Guests will be greeted with a rosé cocktail hour and artfully prepared farm-to-table appetizers to close the day of activities.

Location and arrival details will be emailed after registration.

About Sonoma County, California

Located just 30 miles north of San Francisco, Sonoma County inspires us to pause – to reflect, connect and enjoy with reverence its bountiful resources. Renowned for its food and wine, abundant outdoor and wellness activities, inviting towns and stunning landscapes, Life Opens Up here with sustainable experiences that connect us to nature and each other. Every pause has an effect, and Sonoma County Tourism is the official destination stewardship organization dedicated to promoting mindful visitation and creating a sustainable hospitality economy while preserving this special corner of the world for generations to come.

Learn more about Sonoma County here: https://www.sonomacounty.com/

Sonoma County Tourism

PREFERRED ACCOMMODATIONS

Fairmont Sonoma Mission Inn & Spa

Fairmont Sonoma

Mission Inn & Spa

Address:
100 Boyes Blvd, Sonoma, CA 95476
Phone: (707) 938-9000

Flamingo Resort & Spa

Use the link above for 15% off. Offer is valid for stays from April 17 to April 24.
Address:
2777 4th St, Santa Rosa, CA 95405
Phone: (707) 545-8530

EVENT TICKETS

What is included?

Taping of The 3rd Hour of TODAY (All Tickets)

Programming including expert-led sessions, wellness activities and more (Event Admission & VIP Event Admission)

Food and beverage throughout the event (Event Admission & VIP Event Admission)

What is not included?

Airfare

Accommodation

Transportation to and from broadcast taping and event

Outside activities

Outside dining

For TODAY events-related customer support, contact us at: TODAYevents@nbcnews.zendesk.com

All events, talent, programming, venues and times are subject to change without notice. Tickets are non-refundable and non-transferable.

Location and arrival details will be emailed after registration.

Event ticket purchase and usage are subject to the terms and conditions of the Start TODAY Ticket Agreement.