Join our TODAY family for a broadcast taping of the 3rd Hour of TODAY and our first-ever Start TODAY Event, April 20 – 21, 2023, in breathtaking Sonoma County, California!
The event, hosted by TODAY and sponsored by Sonoma County Tourism, will kick off with a broadcast of the 3rd Hour of TODAY followed by enlightening conversations, wellness-focused activities and outdoor excursions – plus the chance to mix, mingle and learn from our TODAY dream team of celebrities, wellness leaders, chefs and influencers.
Spend the day basking in all that Sonoma County has to offer — gorgeous vistas, wine tastings and outdoor adventures. Leave this one-of-a-kind experience recharged and refreshed with new TODAY friends.
Event Highlights
Taping of The 3rd Hour of TODAY
Talent-led Sessions
Exclusive Wellness Programming
Start TODAY Walk with Fitness Contributor Stephanie Mansour
Tasting Events and Cooking Demos
Shop Sonoma County with Steals & Deals’ Jill Martin Brooks *VIP Event Admission Only*
BROADCAST
The 3rd Hour of TODAY will tape a broadcast from Sonoma County on Thursday, April 20, which will air on Friday, April 21. Al Roker, Sheinelle Jones, Craig Melvin, and Dylan Dreyer will showcase the best of Sonoma County in front of a live audience.
All audience joining the outdoor space will be required to go through a security screening. Fans are encouraged to dress for the weather and bring posters.
APPEARANCES BY
ALLYSON FELIX g
11-Time Olympic Medalist & Co-founder and President of Saysh
JILL MARTIN BROOKS
TODAY Lifestyle Contributor
STEPHANIE MANSOUR
TODAY Fitness Contributor
NIKKI & BRIE GARCIA
TV Personalities, Podcasters & Entrepreneurs
SCHEDULE OF EVENTS
Thursday, April 20, 2023
11:00 AM PT
The 3rd Hour of TODAY Taped Broadcast
All Tickets
A taping of The 3rd Hour of TODAY will show both our live audience and viewers at home what Sonoma County has to offer. This will air on Friday, April 21.
5:30 PM - 7:30 PM PT
Shop Sonoma County with Jill Martin Brooks
VIP Event Admission Only
In this custom shopping experience, guests will join TODAY’s Jill Martin Brooks and artisans local to Sonoma County to share their products and chat about their businesses. This shopping event will bring together exciting small businesses and wineries to showcase all that Sonoma County has to offer as well as familiar brands from Shop TODAY.
Location and arrival details will be emailed after registration.
Friday, April 21, 2023
9:00 AM - 10:15 AM PT
Welcome Breakfast
Rise and shine in beautiful Sonoma County for a specially curated spring breakfast at Bricoleur Vineyards to kick off a day of wellness activities. Join the 3rd Hour of TODAY as they welcome our hosts and guests for the day including Jill Martin, Stephanie Mansour, Allyson Felix and Nikki and Brie Garcia.
10:15 AM - 10:35 AM PT
Grounding Session
Learn about forest bathing and experience a grounding session with a nature guide. Use your senses to take in the sights and sounds of magnificent Sonoma County while practicing mindfulness and meditation techniques.
10:35 AM - 11:30 AM PT
Start TODAY Walk
Get ready to Start TODAY! Walk alongside fellow Start TODAY members on a special guided course around the Bricoleur Vineyard grounds. Get your steps in while soaking up the striking vistas and enjoying the peaceful scenery.
11:30 AM - 12:00 PM PT
In Conversation with Allyson Felix
Attend an intimate and empowering conversation with 11-time Olympic medalist & co-founder and president of Saysh, Allyson Felix, as she reflects on her historic career, motherhood, and finding balance as she explores new ventures.
12:00 PM - 12:30 PM PT
Guided Stretching
Pause, reflect and participate in light stretches to move your body.
This session is sponsored by Ratio.
12:30 PM – 2:00 PM PT
Cooking Experience with Chef Thomas Bellec
Break for a delicious meal featuring locally sourced ingredients and specialties with Bricoleur Vineyard’s Executive Chef Thomas Bellec.
2:00 PM – 2:30 PM PT
New Rules with the Garcia Twins
TODAY Lifestyle Contributor Jill Martin Brooks will host an engaging conversation with Nikki Garcia and Brie Garcia on life after WWE, motherhood, building their personal brands and how they are creating their own rules and living full lives.
2:30 PM - 3:00 PM PT
Mantra Making
Reframe your thoughts and refocus your mind. This session will explore five physical movements to get rid of negative self-talk, mantra-making exercises to reach your goals, and exercises to let go of limiting beliefs!
3:00 PM – 4:30 PM PT
Rosé in the Vines
Reflect on a day of fulfilling activities while tasting rosé in the vineyard along with appetizers.
Location and arrival details will be emailed after registration.
About Sonoma County, California
Located just 30 miles north of San Francisco, Sonoma County inspires us to pause – to reflect, connect and enjoy with reverence its bountiful resources. Renowned for its food and wine, abundant outdoor and wellness activities, inviting towns and stunning landscapes, Life Opens Up here with sustainable experiences that connect us to nature and each other. Every pause has an effect, and Sonoma County Tourism is the official destination stewardship organization dedicated to promoting mindful visitation and creating a sustainable hospitality economy while preserving this special corner of the world for generations to come.
Learn more about Sonoma County here: https://www.sonomacounty.com/
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PREFERRED ACCOMMODATIONS
Fairmont Sonoma Mission Inn & Spa
Fairmont Sonoma Mission Inn & Spa
Fairmont Sonoma
Mission Inn & Spa
Address:
100 Boyes Blvd, Sonoma, CA 95476
Phone: (707) 938-9000
Flamingo Resort & Spa
Flamingo Resort & Spa
Use the link above for 15% off. Offer is valid for stays from April 17 to April 24.
Address:
2777 4th St, Santa Rosa, CA 95405
Phone: (707) 545-8530
EVENT TICKETS
What is included?
Taping of The 3rd Hour of TODAY (All Tickets)
Programming including expert-led sessions, wellness activities and more (Event Admission & VIP Event Admission)
Food and beverage throughout the event (Event Admission & VIP Event Admission)
What is not included?
Airfare
Accommodation
Transportation to and from broadcast taping and event
Outside activities
Outside dining
For TODAY events-related customer support, contact us at: TODAYevents@nbcnews.zendesk.com
All events, talent, programming, venues and times are subject to change without notice. Tickets are non-refundable and non-transferable.
Location and arrival details will be emailed after registration.
Event ticket purchase and usage are subject to the terms and conditions of the Start TODAY Ticket Agreement.
