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Sports

The most-marketable Olympians

Now for many legends of the games, it’s time to temporarily switch their attention away from athletic competition to the corporate boardroom.

 / Updated 11 PHOTOS

Members of U.S. national Olympic swimming team Missy Franklin (L) and Michael Phelps (R) smile during a training session for the London 2012 Olympics, in Bellerive July 21, 2012. REUTERS/Robert Pratta (FRANCE - Tags: SPORT OLYMPICS SWIMMING)
Robert Pratta / X00222
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Sushil Kumar, wrestler

India's Sushil Kumar (R) wrestles Japan's Tatsuhiro Yonemitsu in their Men's 66kg Freestyle gold medal match on August 12, 2012 during the wrestling event of the London 2012 Olympic Games. AFP PHOTO / MARWAN NAAMANIMARWAN NAAMANI/AFP/GettyImages
Marwan Naamani / AFP
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Liu Xiang, hurdler

China's Liu Xiang competes in the men's 110m hurdles round 1 heat 1 at the 2012 Diamond League athletics meet at Crystal Palace in London on July 13, 2012. AFP PHOTO / ADRIAN DENNISADRIAN DENNIS/AFP/GettyImages
Adrian Dennis / AFP
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Oscar Pistorius, runner

LONDON, ENGLAND - AUGUST 05: Oscar Pistorius of South Africa competes in the Men's 400m semifinal on Day 9 of the London 2012 Olympic Games at the Olympic Stadium on August 5, 2012 in London, England. (Photo by Mike Hewitt/Getty Images)
Mike Hewitt / Getty Images Europe
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Ryan Lochte, swimmer

US swimmer Ryan Lochte competes in the men's 200m individual medley semi-finals swimming event at the London 2012 Olympic Games on August 1, 2012 in London. AFP PHOTO / GABRIEL BOUYSGABRIEL BOUYS/AFP/GettyImages
Gabriel Bouys / AFP
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Mo Farah, runner

LONDON, ENGLAND - AUGUST 11: Mo Farah of Great Britain celebrates victory in the men's 5000m Final during the 2012 London Olympics at The Olympic Stadium on August 11, 2012 in London, England. (Photo by Ian MacNicol/Getty Images)
Ian Macnicol / Getty Images Europe
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Jessica Ennis, heptathlete

Britain's Jessica Ennis competes in the women's heptathlon javelin throw qualifications at the athletics event of the London 2012 Olympic Games on August 4, 2012 in London. AFP PHOTO / ADRIAN DENNISADRIAN DENNIS/AFP/GettyImages
Adrian Dennis / AFP
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Usain Bolt, sprinter

Jamaica's Usain Bolt celebrates after the men's 4X100 relay final at the athletics event of the London 2012 Olympic Games on August 11, 2012 in London. AFP PHOTO / ERIC FEFERBERGERIC FEFERBERG/AFP/GettyImages
Eric Feferberg / AFP
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Gabby Douglas, gymnast

Gabrielle Douglas of the U.S. competes in the balance beam during the women's individual all-around gymnastics final in the North Greenwich Arena during the London 2012 Olympic Games August 2, 2012. American 16-year-old gymnast Gabby Douglas won the women's all-round gold, and the world's hearts, with her perky smile and acrobatic prowess that earned her the tag "Flying Squirrel". REUTERS/Dylan Martinez (BRITAIN - Tags: SPORT OLYMPICS SPORT GYMNASTICS)
Dylan Martinez / X00177
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Missy Franklin, swimmer

Missy Franklin of the U.S. reacts after winning the women's 100m backstroke final at the London 2012 Olympic Games at the Aquatics Centre July 30, 2012. REUTERS/Toby Melville (BRITAIN - Tags: SPORT OLYMPICS SWIMMING)
Toby Melville / X90004
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Michael Phelps, swimmer

Michael Phelps (L) of the U.S. swims with Chad le Clos of South Africa during their men's 200m butterfly final during the London 2012 Olympic Games at the Aquatics Centre in this July 31, 2012 file photograph.To match Insight OLY-END-PHELPS/ REUTERS/David Gray/Files (BRITAINSPORT DAY - Tags: SPORT OLYMPICS SWIMMING)
David Gray / X00503
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