
Pop Culture
'The Totally Sweet '90s'
A new book co-written by a TODAY.com producer looks at the lost toys, tastes and trends of the 1990s, from clear cola to Caboodles and slap bracelets to Surge soda.

Big Mouth Billy Bass
It was the worst thing to happen to mankind’s relationship with sea life since Jaws ate all those people. Push the button on his plaque and Big Mouth Billy Bass would launch into "Don’t Worry, Be Happy" or "Take Me to the River." Mercifully, they’re not made anymore, but if you’re crazy enough to want one, check your local garage sale. Your neighbors might pay you to take it off their hands.

Bob Ross and 'The Joy of Painting'
You never really intended to watch "The Joy of Painting," but once it came on, you were hooked. Who could turn off the gentle, giant-Afroed man cooing about "happy little trees"? Ross died in 1995, but his memory lives on through reruns – and his line of art supplies.




Clear colas
If the colors of the 1970s were earth tones and the colors of the 1980s "Miami Vice" pastels, what was left for the 1990s? For a while, marketers just gave up on color completely and suddenly, cler was the way to go. Clear beer, clear soaps, even clear garbage bags were all the rage. Byt Crystal Pepsi led the charge, even though after 1993, consumers couldn’t see their way clear to buying the stuff.

Dream Phone game
What the Mystery Date game was to an earlier generation, Dream Phone was to 1990s girls. At an age when calling a real boy was unimaginable, Dream Phone let girls practice, by calling up fictional dudes whose photos and numbers were on the game’s cards. Recorded messages gave you clues to whoever was crushing on you. The modern Dream Phone replaces the enormous hot pink handset with a smart phone, of course.

Dunkaroos
Although introduced in 1988, Dunkaroos –kangaroo-shaped cookies that came with a tiny swimming pool of frosting -- might be the most 1990s snack there was. But take heart! They’re still around, though hard to find. Try Walmart, Costco, your local dollar store, or order online from Amazon.




Earring Magic Ken
Earring Magic Ken featured two-ton hair, a pierced ear, purple mesh shirt, shiny lilac vest, and a circular necklace that commentators such as Dan Savage instantly declared to be an intimate pleasure device. This Ken was all set to perform a rousing chorus of "Y-M-C-A!" but perhaps unlikely to be interested in hitting the prom with Barbie. The doll quickly became a hot collectible with gay men, while Mattel quietly discontinued him.



OK Soda
In 1993, Coca-Cola decided that even the sullen slackers of Generation X bought pop, and introduced the most non-corporate corporate beverage ever, OK Soda. With a flavor like fruity Fresca, bleak gray-and-black cans, and even a manifesto, OK was an odd attempt to reach a generation that pretty much drank soda like everyone else. By 1995, OK was KO'd.







Surge soda
Was it green? Was it yellow? Surge soda was a mix of the two, maybe the color you’d get if you soaked a highlighter in a glass full of lime Jell-O. The mega-caffeinated Coke product appealed for a while, but the Surge slowed to a trickle and by the early 2000s it had vanished from store shelves. You can still reportedly buy it in Norway, where it’s called Urge.

Tamagotchi
Tamagotchi was a huge 1990s fad requiring kids to feed, clean up after, and play with a little digital creature, kind of like that fifth-grade assignment where you had to treat a raw egg like it was your baby for a week. They’re still around, but now have an online element, and even more importantly, a way to turn off their annoying beeping and booping sounds.

Urkel
There’s absolutely no excuse for Jaleel White’s "Family Matters" character, annoying Urkel, becoming a massive national hit, but it happened. He even briefly had his own infamous strawberry-banana cereal, Urkel-Os. Like Urkel itself, that probably seemed like a good idea at the time, but made less and less sense in the cold hard light of day.

Zima
What was Zima? It wasn’t beer. It wasn’t wine. It wasn’t a wine cooler. Its maker, Coors, pitched it as "Zomething different," but hey, if even they don’t know what it is, how did they expect it to catch on? David Letterman helped seal the clear alcoholic beverage’s doom, pitching it as the preferred drink of nutty senators, confused marathoners, and oddly, Santa.