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Bling in the new year with these adorable Valentine’s Day jewelry pieces that won’t break the bank

From heart-shaped earrings to monogrammed necklaces, these accessories will make your valentine swoon.
Kara Birnbaum / TODAY

Is there anything better than getting a pretty necklace or pair of earrings for Valentine’s Day? We think not. A favorite part of gift-giving on Valentine’s Day isn’t about how much your partner spent or where they got the piece of jewelry — it’s about seeing their face light up whenever you open the box. They're always so proud of whatever they picked out, and there’s truly nothing better than seeing someone smile when exchanging gifts.

Below, you’ll find 30 pieces of jewelry for Valentine's Day that will have both you and your loved one smiling whenever they open their gift. Best of all, every accessory has an affordable price tag under three digits!

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Under $25 | Under $50 | Under $100

Valentine's Day jewelry under $25

Pretty Little Things Gold Simple Thick Bangle

This bangle will go with anything they own — and it’s under $10! Whether they dress it up or down, they’ll love wearing this.

Conversation Heart Acrylic Stud Earrings

These bestselling earrings from Etsy are perfect for the silly partner. At just $8, they’re a great little surprise for Valentine’s Day this year.

Pura Vida Two Hearts Open Ring


For less than $20, you can gift them with a ring that resembles both of your hearts connected as one. Available in three colors and finishes, be sure to give them the one that goes along with all of their other jewelry. But, according to one reviewer, this ring "looks good with everything."

Elegant Jewels Shop Initial Necklace

This teeny initial necklace is perfect for the minimalist in your life — it also would work great layered with other dainty charms!

Pavoi Chunky Open Hoops


These stylish, chunky hoops are a favorite amongst the Shop TODAY team and Amazon shoppers — they have over 36,000 verified five-star ratings. They make the perfect low-budget gift for your significant other, are hypoallergenic and come in four different colors.

Pura Vida Statement Heart Ring

Shop TODAY editorial assistant Sierra Hoeger is obsessed with this heart ring from Pura Vida. "Since I don’t have a significant other, my mom is my Valentine, and one year she gifted these rings to my sister and I, and it has yet to tarnish," says Hoeger. Available in sizes 4-10, this precious ring is designed to fit most women and is handcrafted by artisans.

J.Crew Layered Mini Hoop Earrings

Pearls are still trending, and these mini hoops are a great modern way to wear them.

Handmade Gold Design Date Necklace

Cute and customizable, this bar necklace can be personalized in a few different ways. Our personal favorite is the date bar necklace, which marks your and your partner’s anniversary in Roman numerals.

Pura Vida Twisted Love Ring Set

Stack ‘em, wear ‘em solo or wear them all on the same hand for an effortless look that costs less than $50. Pura Vida rings don’t tarnish, nor leave marks on the skin compared to other brands, meaning your valentine can wear these as many times as they want without ruin to both their skin and the jewelry itself.

“It’s the perfect size and shape without being too chunky,” said one reviewer, adding that “the opal is really fiery and pretty as well!”

Delicate Initial Disc Necklace


Sometimes, simplicity is best when it comes to jewelry. These initial necklaces can be worn alone, or you can purchase multiple to layer them together.

Abbott Atelier Cupid’s Arrow Ring Set

This two-piece ring set has a perfect touch of V-Day inspiration while still being wearable year-round. They’re electroplated with 14-karat gold, causing them to last longer than normally-plated jewelry.

Valentine's Day jewelry under $50

Betsey Johnson Rose Gold Heart Safety Pin Earrings

We love a rose gold moment! These minimalist earrings from Betsey Johnson are perfect for the person who doesn’t like their jewelry too fussy.

Candy Heart BB Bead Ring

Shop TODAY production coordinator Camryn Privette loves these adorable rings from Beaded Blondes. She appreciates that these sweet rings are made with 14k gold filled beads and are under $30. These cute rings are available in sizes 5-10 and come in a variety of styles as well.

Pandora Radiant Open Heart Charm


If your valentine wears their Pandora charm bracelet often, gift them with a simple charm that shows how much you appreciate them. Each time they look at it, they'll be reminded of your adoration.

Rifle Paper Co. Garden Party Cuff

If your partner loves all things Rifle Paper Co., they’ll love this cute cuff that has one of Rifle’s signature florals in enamel.

Tini Lux Single Ocean Ave Huggie Hoop Earring

Shop TODAY associate editor Lauren Witonsky is a big fan of this Tini Lux hoop due to its comfortability. "I love wearing hoops in my first lobe piercing, but find them way too uncomfortable to sleep in. So glad I found these “huggie” earrings that give me the look I want without having to take them out at night (or in the shower, working out, etc.)," Witonsky says. Reminder that each earring is sold separately and is available in either silver or gold.

BaubleBar Melina Earrings

Talk about a pair of statement earrings! These beauties are oversized in the best way and will make you sparkle all night long.

Local Eclectic Ombre Birthstone Necklace


Show them how much you care by picking their month's birthstone in necklace form. If they're not fans of their birthstone, just choose their favorite color!

Valentine's Day jewelry under $100

Birth Month Flower Heart Necklace

Get them a bouquet that won’t die soon after Valentine’s Day. Handmade in Colombia, these necklaces encases birth month flowers in clear, eco-friendly vegetable resin so that proof of your love lasts a lifetime.

Kendra Scott Ari Heart Short Necklace

This necklace from Kendra Scott comes in multiple colors and has a shorter chain, nestling right in the middle of your clavicle bone.

Gorjana Wilder Alphabet Bracelet

This 18-karat gold plated brass bracelet is a modern way to show off your monogram (Gorjana suggests stacking your initials!). Another sweet idea: getting the first initial(s) of your kid(s)!

Kate Spade New York Crystal Hinge Bangle

Your mother or girlfriend will look like a million bucks with this luxe crystal bangle from Kate Spade. Available in rose gold, silver and gold, this classy bracelet will be the envy of women everywhere.

Astrid & Miyu Heart Pave Rose Gold Studs

Versatile enough to be worn on date night or to run errands, these earrings are subtle but sparkly.

Monica Rich Kosann "Warrior" Poesy Stackable Ring

According to the brand, Poesy rings date back as early as the 15th century and were exchanged as expressions of love, inspiration and friendship. Each stackable ring is inscribed with a message to inspire your loved one. This turquoise band comes in sizes 5-10 and is made from sterling silver.

Gorjana Bespoke Plate Adjustable Bracelet

Add up to 15 characters of engraving to this simple yet stunning bracelet. This adjustable bracelet features slide closure and extends out to 9" for a more comfortable fit.

Leeada Jewelry Eros Heart Hoops

These huggies — a small hoop earring that hugs the ear — are seriously charming. They have a touch of light blue cubic zirconia in the middle to really make them shine.

Mejuri Organic Pearl Hoops

“Pearlcore” was a big trend last year, and these timeless earrings are a great way to channel it. Made with freshwater pearls and vermeil — a thick layer of solid gold on sterling silver — these sophisticated pearl hoops will add a touch of refinement to any ensemble.

24K Rose Dipped Necklace


Believe it or not, this rose pendant is a real rose that's been dipped in real gold! It's the perfect Valentine's Day gift because it combines flowers and jewelry in one present.

Brilliant Earth Engravable Bar Bracelet

Whether your sweetie prefers silver or gold, she will absolutely fall in love with this metal bar bracelet from Brilliant Earth. This elegant jewelry piece features a chic cable chain and spring ring clasp. The best part? This bracelet is engravable so you can choose from a memorable quote or an inside joke between you and your loved one.

Family Heart Necklace


Give your mom or grandma a piece of you, no matter where you are. Made in Maryland, this family heart necklace let's you customize how many tiny heart charms are on the chain to represent the children or grandchildren in your family.