Sponsored by Sonoma County Tourism.
Whether you're joining us for our first-ever Start TODAY event in Sonoma County, California, home to some of the most prestigious vineyards in the country, or looking to plan your own California getaway, there's so much for you to check out in the region. From hiking the redwoods to wine tastings to our favorite past-time — shopping! One of the events we are most looking forward to is with our very own TODAY contributor: Shop Sonoma County with Jill Martin-Brooks.
But don't worry if you can't make it, we are bringing the Sonoma County shopping experience to you! Martin-Brooks also joined the 3rd hour of TODAY (in Sonoma!) to share some of the most unique crafts and handmade products from small business owners — all found right in wine country. From resealable wine and champagne caps to dark-roasted coffee (that make great Mother's Day gifts, too), you can get your own taste or piece of Sonoma sent right to your home. Plus, a TODAY-branded tote bag to keep everything in. Scroll down to see Martin-Brooks' favorite local Sonoma County small businesses, as well as her top VIP picks.
Shop Sonoma County as seen on TODAY
After working in the wine industry, this husband and wife duo were inspired to create reusable, silicone wine caps to reseal opened wine bottles. According to the company, the caps create a liquid and air-tight seal, so you could lay the bottle on its side and not worry about leaks. Plus there are tons of fun designs to choose from.
The duo also created these resealable caps for champagne and prosecco bottles. So now you don't have to feel like you need finish the entire bottle; you can enjoy a glass of bubbles anytime you'd like.
According to the brand, you shouldn't be storing your cheese in plastic wrap. Instead, they say cheese should be able to breathe. These silicone cheese vaults allow you to store leftover cheese; it's designed to let the cheese breathe, eliminate smells, and delay the growth of mold.
These unique flasks are made of cotton canvas, which features an airtight liner to store your favorite beverages, says the brand. When it's empty, it easily rolls up making it perfect for travel.
Big River Coffee
This multi-generational family-owned business has been in Sonoma for almost 30 years and offers over 30 different roasts and blends to try. According to the company, they roast their beans darker than most coffee companies, so you can expect bolder and velvety flavors. Plus the company mentions darker roasts are less acidic, making this option better for your gut!
If you're a Keurig owner, the company also offers its blends in recyclable K Cups.
Girl with the Pearl Jewelry
This female-founded brand makes hand-crafted jewelry with natural freshwater pearls, gemstones and crocheted wire detailing. According to the company, each pearl is one of a kind, like this single pearl earring set. They're made from freshwater pearls and designed with sterling silver posts.
Choosing from a large or a small freshwater pearl, this simple pearl necklace can be worn alone or layered with your other favorite necklaces, and it starts at $18.
Elevate any outfit with this necklace that features a string of freshwater pearls. You can choose the set in sterling silver or 14-karat gold filled.
Adelle Stoll Designs
This local Sonoma County designer hand makes all of her bags — without the stitching. Martin-Brooks explains that she developed this technique by folding a single piece of leather or felt, then it is woven underneath to secure the bag together. The designer offers a variety of styles, like this classic mini tote bag.
Coming in colors such as black or magenta, this crossbody option features a classic design to elevate any outfit. According to the company, the brass detailing of each bag is also handcrafted entirely in-house.
Dom Chi Designs
Designed by a local Sonoma County artist, each one of these hats is completely unique. The artist, Dominic Padua, uses special dyes in water to individually dip and create these marble designs. And if that wasn't impressive enough, he even does it on the spot at his storefront in Sebastopol.
These aren't just your normal flannel shirts; each up-cycled flannel features a hand-crafted design with spray paints or bleach dyes.
More local Sonoma County brands to shop
Gold Ridge Organic Farms
Located on 88 of acres within Sonoma County, Gold Ridge Organic Farms grows olives, heirloom apples, citrus fruits and lavender. According to the business, they specialize in making certified organic olive oil, and you can even visit the grounds and book an olive oil tasting experience.
You'll feel like a top chef cooking with this San Franciscan "Chef Favorite" Tuscan Blend of extra virgin organic olive oil. Harvested in 2022, Gold Ridge Organic Farms says you'll taste hints of green apples, pine nuts and almonds.
Founded by a husband and wife, Volo Chocolate is a "bean to bar" chocolate business that uses locally sourced ingredients from Sonoma County businesses.
Do you know what pairs well with wine? Chocolate, of course. Starting at $8, you can try a variety of "deep dark chocolate" in a variety of flavors, from olive oil and roasted almonds to gifs and hazelnuts.
According to Lala's Jams, this is the only jam store in Sonoma County, which started out as a card table in the owner's front yard. The company has now expanded into a full-fledged shop and offers small-batch jams, marmalades and jellies.
Jams are the finishing touch to homemade comfort foods and charcuterie boards, and this strawberry and rosemary jam happens to be a Sonoma County Harvest Fair winner and is used across local Sonoma wineries, says the company.
Adelle Stoll Designs
From luxury purses to jewelry, Adelle Stoll Designs is a female-founded brand that features accessories designed and crafted right in Sonoma County.
Coming in six colors to choose from, this hand-crafted necklace is made of thin leather strands that can be worn in multiple ways, according to the brand.
Sonoma 707 Candle Co.
Sonoma 707 Candle Co. offers hand-poured and 100 percent soy wax candles that are completely free of toxins. If you happen to be in town, you can pop in and book a candle-making workshop.
Whether you're looking for a gift for mom or can't get enough of self-care essentials, these all-natural soy candles are made of 100 percent natural wax, says the brand. The company offers a variety of scents to fill your home, from chardonnay to oakmoss amber.
Kiss the Flower Honey Co.
Kiss the Flower is a small-batch producer that specializes in 100 percent pure, raw and natural honey. The company also produces mead, honeycombs, propolis tincture and medicinal honey, as well as collaborating with other sustainable beekeepers, says the brand.
The small business specializes in artisanal honey flavors which are infused with locally sourced ingredients, says the brand. Starting at $20, you can find delicious, pure and raw honey in a variety of options, from blackberry to pomegranate.
Century Guild Woodcraft
Century Guild Woodcraft is a family-owned company that specializes in high-end and expertly crafted woodwork and furniture. From custom doors to remodeling to household items, the company says they often work with upcycled wood and hardware, too.
From cooking ladles to honey dippers to spatulas, you can find a variety of handcrafted wooden kitchen essentials to use in your own kitchen, or you can gift one to the special chef or foodie in your life.
Jill Martin-Brooks' VIP picks to shop
Whether you're looking for a new beach bag or an everyday reusable shopper for your essentials, you can rock your favorite morning show with this 100 percent cotton canvas tote. It features the iconic TODAY sunrise logo and comes in white or blue.
This dainty necklace features a thin 18-karat gold-filled adjustable chain and comes in a black or white heart pendant, says the brand. You can layer it with your favorite necklace or it might make the perfect gift for mom.
This Shop TODAY editor and reader favorite also has 56,000 Amazon ratings, so it's no wonder why it's one of Martin-Brooks' VIP picks. According to the brand, this beauty-award-winning product helps fight humidity for frizz-free and smoother hair. For the best results, the brand suggests spritzing evenly on damp hair before styling.
If you were curious about the hype of the Beautyblender makeup sponge, it's a tried-and-true Shop TODAY Beauty Award winner. And this version of the sponge gets a summer touch with the new Papaya color. According to the brand, you can expect effortless application with foundation, liquid blushes, bb creams and more.
The brand says this red-light therapy wand offers a plethora of skin benefits: depuffing, reducing fine lines, fading blemishes, facial massage and more. This kit not only comes with the celeb-loved and viral gadget, but also contains the Renew Complex serum. According to Solawave, the serum is formulated with hyaluronic acid and aloe vera, which is meant to boost your results.
Do you remember the days of getting tangible images instantly? Thanks to this nostalgic and retro-inspired camera, you can again! This instant camera takes clear and vibrant photos and instantly prints the photos by using Kodak Zink photo paper, says the brand. It will even save the images to an SD card, so you can save the images digitally, too.