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Amazon Prime Day: Everything to shop right now

Find deals on everything from Apple AirPods to Keurig and much more.

Shop TODAY is editorially independent. Our editors selected these deals and items because we think you will enjoy them at these prices. If you purchase something through our links, we may earn a commission. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

Amazon Prime Day 2022 is still going. Check out our Live Blog for everything to shop on Day 2.

And this Prime Day, an event created by Amazon, kicked off with a bang this morning, bringing deep discounts that span every category, from tech and home decor to fashion and beauty. So far, we've seen impressive deals like up to 50% off Kindles, AirPods for less than $90 and up to 56% off vacuums.

So to help simplify your shopping experience, we've rounded up some of the best deals that you can shop right now. Plus, more great finds that you can shop.

The best Prime Day deals on Casper, smart plugs and more — starting at $12

83d ago / 10:29 PM UTC

Score limited deals on beauty must-haves, tech and more

If it seems like new deals are popping up on the Amazon site by the hour, that's because they are — the retailer has been dropping tons of limited-time Lightning Deals throughout the day. But if you're struggling to keep up with them all, don't worry, we have you covered. We're sharing some of the best ones that you can grab now. If you see anything you like, you'll want to act fast, because they won't be around for much longer!

83d ago / 9:36 PM UTC

A $10 dress, trendy swimsuit and more Amazon fashion deals

Your summer wardrobe deserves an upgrade. That's why we suggest taking advantage of Amazon's many deals on fashion must-haves. From a bestselling initial necklace to a $10 dress, don't miss these discounts on top-rated fashion must-haves.

For more Prime Day fashion deals, click here!

83d ago / 7:52 PM UTC

These Amazon lightning deals are up to 71% off right now

We're halfway through day one of Prime Day, and Amazon has some amazing lightening deals still going on. From fashion to home and tech, we found some must-have products that are up to 71% off. Act fast because these deals won't last!

83d ago / 5:46 PM UTC

We found weighted blanket deals — picks start at $27

Experts say that weighted blankets can help you wind down and maybe even get a better night's sleep. The only problem? They can be pretty pricey. Thankfully, we found deals on some of the most popular options, so you can score one for as little as $27.

83d ago / 5:46 PM UTC

Upgrade your footwear with deals on New Balance, Crocs and more

While we never really need an excuse to shop for shoes, today's Prime Day deals are giving us one. Amazon is offering discounts on some of our favorite shoe brands, from New Balance to Crocs (yes, really, Crocs). So whether you prefer comfy sandals or high heels, you're bound to find a deal on a pair that you love.

For more Prime Day fashion deals, click here!

83d ago / 4:21 PM UTC

Lululemon, Coach and more super rare deals to shop now

While you can expect to find plenty of amazing Amazon deals today and tomorrow, it's not the only place you should be shopping. Other retailers and brands are also having big sales, with some even offering markdowns on items that we rarely see discounted! From Lululemon leggings to the cult-favorite Always Pan, these are some of the best rare deals that you can shop today.

Illustration of leggings, Our Place Always Pan, Coach bag and mug warmer
Illustration of leggings, Our Place Always Pan, Coach bag and mug warmerTODAY Illustration / Lululemon, Our Place / Coach / Amazon

For more rare deals, click here!

83d ago / 3:13 PM UTC

Save on top-rated air fryers from Ninja, Instant Pot and more

Air fryers are a must-have kitchen gadget, and if you have yet to add one to your kitchen, now is the time to do so. Amazon is offering big discounts on fan-favorite models from Ninja, PowerXL and more, so you can score one for as little as $48. Already have an air fryer? We found some impressive accessory deals, too!

For more Prime Day air fryer deals, click here!

83d ago / 2:47 PM UTC

Vacuum deals on Black+Decker, Roomba and more to shop now

Hoping to upgrade your vacuum? From robot models to cordless options, we found discounts of up to 53%. You can shop deals on top brands like iRobot, Shark, Eufy and more.

For more Prime Day deals, click here!

83d ago / 2:21 PM UTC

Shop TODAY editors love these products — and they're all on sale

As shopping editors, we've tried a lot of products through the years. And while there are only a handful that stand out as clear favorites, right you, can grab many of them for a discount. From a shampoo brush that changed the way I washed my hair to a blender that one Shop TODAY editor said she was "enamored" with, these are some of our favorite items that are marked down for Prime Day.

83d ago / 1:17 PM UTC

Save up to 56% on Kindles, laptops and more hot tech

From over-ear headphones to smartwatches, you can find impressive deals on almost every type of gadget right now on Amazon. In fact, some of the discounts are so good, the prices might just make you do a double-take. For example, we found a laptop for less than $90 and a Kindle bundle for just over $70. Read on for more of the best tech deals.

For more great tech deals, click here.

83d ago / 12:15 PM UTC

Amazon Prime Day deals seen on TODAY

This segment is sponsored by Amazon. Our editors selected these items from Amazon because we think you’ll enjoy them at these prices. If you purchase something through our links, we earn a commission. Pricing and availability are accurate as of publish time.

The wait is over — Prime Day is officially underway and thousands of items will be on sale over the course of the next 48 hours. Shop TODAY editorial director Adrianna Brach stopped by TODAY to break down some of the best discounts you can snag on Day 1 of the shopping event.

Prime Day deals on Amazon devices

Prime Day tech and home deals

Prime Day beauty deals

For more of the best Prime Day deals and coverage, check out:

83d ago / 12:04 PM UTC

8 of the best Prime Day deals on TVs right now

Now is the perfect time to snag a new flat screen without breaking the bank! Whether you're hoping to find a flat screen for less than $100 or find budget-friendly picks under $300, we've got you covered. We found deals on TVs from Insignia, TCL and more — for as much as 46% off.

Amazon Prime Day TV deals

For more amazing tech deals, click here.

83d ago / 11:17 AM UTC

These Amazon lightning deals won't be around for long

While some of the Prime Day deals last for the whole two-day event, others are available to shop for a limited time. So while you can currently score more than 50% beauty must-haves, accessories, weighted blankets and more, if any of the below deals catch your eye, you're going to want to act fast — they won't be around for much longer!

83d ago / 11:17 AM UTC

We found fashion must-haves for as little as $8

From top celebrities to your dad, it seems like everyone has been wearing New Balance sneakers lately. And if you're hoping to get in on the trend, you can score a pair for a discount during the event. Not in the market for sneakers? We found deals on other fashion must-haves from Levi's, Adidas, True & Co and more.

83d ago / 11:17 AM UTC

Save on Keurig, Le Creuset and more with these kitchen deals

Whether you're in the market for an air fryer or a new set of pans, you can save big with Amazon's many kitchen deals. The retailer is marking down items from top brands like Instant Pot, Le Creuset, Keurig and more by up to 54%.


83d ago / 11:17 AM UTC

Can't miss beauty deals

While Amazon is always a good spot to score beauty favorites at unbeatable prices, the Prime Day discounts are pretty impressive. From classic beauty favorites, like a Maybelline mascara to splurge-worthy brands like Sunday Riley, you can score nearly 50% off so many skin, hair and makeup finds.