Spring is finally here! While everyone is switching out their wardrobes and trading boots for sandals, you might be looking to make a more drastic change with your look — perhaps with your locks. While dyeing your hair is fun, the process can be pretty pricey and time-consuming. So, when you make a hair color change, you want to make it worth your while.
Keeping your hair color fresh can sometimes seem like an uphill battle, but with the help of the right products, your brand-new hue can go the distance. Some of the top hairstylists and colorists rely on these genius solutions to keep their clients' color looking brand-new between appointments, so we asked a few to share their favorites. Plus, we threw in a few of our favorite editor picks.
Shampoo | Conditioner | Shampoo and conditioner combo | Hair masks | Meet the experts
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Best shampoo for color-treated hair
Ouai Detox Shampoo
Shop TODAY production associate Jill Ortiz enthusiastically calls this clarifying shampoo "the best shampoo ever." While not explicitly labeled for color-treated hair, Ortiz says it's color safe, adding, "It smells SO GOOD, lathers like no other and my hair feels so clean after I use it."
Moroccanoil Color Care Shampoo
Shop TODAY editorial assistant Shannon Garlin says she feels like this shampoo "gave her brunette a boost." A recent launch from the brand, it boasts the ability to extend the life of your color, enhance vibrancy and promote healthier-looking hair.
L'Oréal Paris EverPure Purple Shampoo
Shop TODAY associate editor Emma Stessman says this budget-friendly purple shampoo is what keeps her blonde looking bright between appointments. It's also a shopper-favorite with almost 12,700 verified five-star ratings.
Best conditioners for color-treated hair
Olaplex Hair Perfector No. 3
"A concentrated at-home treatment is a must for all color-treated hair," said celebrity hairstylist Kendall Dorsey. "This one from Olaplex helps to restore hair back to a healthy state, reverses damage and strengthens the hair structure, so you can continue to color your hair without fear of further damage."
Amika Soulfood Nourishing Mask
"This mask helps strengthen and moisturize, which helps prevent color from fading quickly," says hairstylist Stephanie Brown. "You should do a mask at least once every two weeks, or more if your hair is dry and damaged. Leave the mask on for at least 10 to 20 minutes to get the full benefits."
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Color Wow Color Security Conditioner
"This conditioner has eight translucent conditioning agents that will not dull or change the color makeup of the hair," says Gina Rivera, hairstylist, beauty expert and founder of Phenix Salon Suites. "It’s also perfect for detangling and smoothing color-treated locks. It strengthens the hair and prevents it from breaking."
Keracolor Color Plus Clenditioner
"This is great for clients who are taking a jump on the wild side of color (so your pinks, purples and blues)," Nine Zero One master stylist Amber Maynard Bolt says. "But what is great about a product like this is that if you’re a brunette who turns unwanted warm all the time, you can use the silver or silver-blue to help tone between color sessions. It’s also great to help with fading redheads! So it’s not just for 'fun' color."
Best shampoo/conditioner combos for color-treated hair
L'Oréal Paris EverPure Moisture Shampoo and Conditioner
This affordable duo was Garlin's go-to for years and came recommended by her hairdresser. Both the shampoo and conditioner are infused with rosemary and, according to the brand, are designed to keep color pure for up to four weeks.
Phyto Phytocolor Protecting Shampoo
Phyto Phytocolor Color-Protecting Mask
Shop TODAY editorial director Adrianna Brach is a fan of this shampoo and hair mask combo. "I use the mask as a conditioner since I only wash my hair two times a week and together, this combo keeps hair so shiny," she raves.
dpHUE Cool Brunette Shampoo
dpHUE Cool Brunette Conditioner
"I currently dye my hair darker than it naturally is and I live for this shampoo/conditioner combo," raves Shop TODAY commerce editor Julie Ricevuto. "I'm super lazy with scheduling my hair coloring appointments, and this duo helps keep my hair free from brassiness between treatments."
Ortiz is also a fan of this set.
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Ouidad Tone It Away Purple Shampoo
Ouidad Curl Tone Anti-Brass Conditioning Mask
Shop TODAY associate SEO editor Kamari Stewart has relied on this duo for the past few months. She admits that she doesn't get her color touched up as often as she should, so this shampoo and conditioning mask keep her highlights vibrant and fresh until she can manage to get in the salon chair. She uses the mask as a conditioner for an added boost of hydration.
Joico K-Pak Color Therapy Shampoo
Joico K-Pak Color Therapy Conditioner
"These products help target both moisture and protein-depleted hair, so they're great on clients who use a lot of bleach/lightener," Bolt says. "The key ingredient is the Quadra bond peptide complex that restores and repairs the hair's natural layer. It allows for color longevity as well as reconstruction and hydration."
Paul Mitchell Platinum Blonde Shampoo
Paul Mitchell Platinum Blonde Conditioner
New York City-based hairstylist Kathleen Firth swears by Paul Mitchell Platinum Blonde shampoo and conditioner. “For our blondies out there, this violet-tinted, color enhancing formula cools brassiness and eliminates warm tones, while also hydrating and adding shine. It’s great for blonde, white and silver tones,” she says.
Best hair masks for color-treated hair
Virtue Restorative Treatment Mask
Stessman likes to use this mask to counteract some of the damage from bleaching. She says it makes her hair feel "softer, less frizzy and overall more manageable." She's not alone. According to a clinical study conducted by the brand, 97 percent of women felt their hair was softer after just one use.
Kerastase Resistance Strengthening Mask
Shop TODAY commerce editor Vivien Moon and NBC News commerce partnerships associate Klay Drageset are both fans of this hair mask from Kerastase that's designed to restore damaged length, seal split ends and prevent future breakage, according to the brand.
"There are some products you use sparingly because you love them so much and this mask falls into that category. I rationed it because I didn't want it to end," Moon raves. "The scent, the way it made my hair feel and its powerful ingredients to deal with damaged hair make this mask my holy grail product."
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Bold Uniq Purple Hair Mask
A natural brunette, Shop TODAY deals editor Rebecca Brown says she's been highlighting her hair for decades. "Whenever it starts turning brassy, I use this mask and it’s as though I went to a salon and paid for a gloss/toner treatment," she says. It's a No. 1 bestseller and has almost 32,000 verified five star ratings.
Color Wow Money Masque
Ortiz says this hair mask made her hair feel ridiculously soft. "I almost cried the first time I used it," she jokes. According to the brand, it's a weightless formula that is deeply hydrating and suitable for all hair types.
Meet the experts
- Kendall Dorsey is a celebrity hairstylist.
- Stephanie Brown is a master colorist at IGK Salon in New York City.
- Gina Rivera is a hairstylist, beauty expert and the founder of Phenix Salon Suites, a nationwide salon suite company with more than 250 locations.
- Amber Maynard Bolt is a celebrity hairstylist and master colorist at Nine Zero One Salon in Los Angeles.
- Kathleen Firth is a hairstylist at The Parlor NYC.