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For the last few months, YouTube star Em Ford has faced just about every woman's worst nightmare: displaying her acne, blemishes and imperfections by going makeup free in front of millions.
Ford worked up the courage to bare it all to prove an important point.
While she has resonated with those with similar skin conditions, others on the Internet have proven far from accepting. As the creator of the beauty tutorial channel "My Pale Face," Ford has received extremely mean comments in response to both her natural face and finished makeup looks.
She recently made a video titled "You Look Disgusting" to share the responses she's received and how the negative reactions affect her confidence and self-esteem. In three months, she's received over 100,000 comments regarding her face alone, Ford mentions in the video.
"I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing — You ARE beautiful," wrote Ford on her YouTube page.
Without makeup, people wrote messages saying everything from "I can't even look at her" to "Seriously... Has she ever washed her face." The comments use words that nobody would want to hear about themselves including, "revolting," "ewww," "ugly" and "horrible."
In the video, Ford shows how some of the comments shift once she applies her makeup saying, for example, "You're so pretty." Others, however, continue the negativity, posting statements such as, "This is why I have trust issues," or "Imagine waking up next to her in the morning" in reference to her transformation.
But with or without makeup, Ford has a positive message for all. She ends her video saying, "You are beautiful. Don't let anyone tell you differently. Not even yourself."
Now, she's encouraging others to join in the conversation. With the hashtag #Youlookdisgusting, Ford is encouraging women around the world to recognize their own beauty whether they choose to wear makeup or not.