When it comes to women's clothing, one size rarely fits all.
Yet, in the world of high-end fashion, designers tend to create clothing with only one body type in mind.
Whether you're a supermodel like Ashley Graham or a movie star like Bryce Dallas Howard or Leslie Jones, you'll likely have a difficult time finding a designer to dress you if you're above a size 2.
This exact predicament is what inspired Liz Black, fashion writer and founder of the blog P.S. It's Fashion, to step in front of the camera and try on a variety of sample size gowns (the term used to describe model-sized designer clothing).
Black teamed up with photographer and You Do You founder Kristiina Wilson to prove how limiting this mindset can be.
"I had a very specific image in my head, of high-end sample gowns and my oversized body attempting to breach them, like a sartorial 'Alice in Wonderland,'" Black told TODAY.
"I knew the message would be diluted if it was just me attempting to squeeze myself into too-small jeans and T-shirts; it needed an elevated feel and the designer samples were key."
Having worked for years as a fashion writer, Black wanted these images to serve as a "plea for greater variety" of sizes in runway shows and ad campaigns.
"Mass marketers take many cues from these high-end designers and their reluctance to accept a wider variety of bodies is damaging," Black said.
But her message isn't just to those who send fabulous garments down the catwalk — she's also passionate about sharing her story with everyday women so that they know they are worthy of beautiful clothes.
"Clothing is transformative. You slip into something that you think is beautiful and that confidence shines out of every pore. You hold yourself differently, you take chances, you’re kinder ... to yourself and to others," she said. "Helping people love themselves helps them be kinder to others in turn." Amen!
For Black, working in an industry that idolizes thinness is personal.
"When I was a teen, I never saw anyone who even remotely resembled me in advertisements, magazine editorials, TV shows ... I didn’t have many shopping options and would frequently squeeze myself into too-small clothing because that tag number was vital to my self-worth and because there just weren’t any sizes bigger than that at the stores I frequented," she said. "It’s not just about fashion for larger people, it’s about sartorial democratization — fashion for all."
Her actions have caused a stir online, where the bold photos have quickly gone viral.
And to those who have seen and shared her work, Black has one message: "Don’t focus on the size on the tag, your worth is not defined by a number."