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Like anyone else, Kenzie Brenna has her insecurities; one of them just happens to be cellulite.
But Brenna, 26, suspected she wasn't alone and that's why she launched #celluliteSaturday, a social media movement that encourages women to love and accept their bodies — thigh dimples and all.
"I was like, I wonder how many people really care about this," she told TODAY of the moment she decided to post a photo of her own cellulite on Instagram. "I hashtagged it as 'cellulite Saturday' and said, 'Can this be a thing?' And the response was so overwhelmingly good — so I said, 'Yes, this is a thing!'"
Brenna, who has nearly 28,000 followers on Instagram, is refreshingly honest in her posts.
"I can't truthfully say I love this part of my body yet, but I'm getting farther away from hating it," she wrote as part of the caption for one photo of her thighs.
Now, women of all shapes and sizes are joining in and sharing their own cellulite snapshots and personal stories.
"I have everyone from fat activists to bikini competitors to 14-year-old girls expressing to me that they've always had cellulite, or they're just starting to have it," Brenna, an actress in Toronto, said. "They say it feels better to know that there's nothing wrong with them."
"(Cellulite) isn't an indication of poor health," she continued. "It literally doesn't mean anything! Cellulite is not biased toward one body type."
Brenna has long used social media as an outlet for working through body-related issues, in hopes that talking about them will help other women feel less alone and, at the same time, help her better understand her own body and insecurities.
"I think that you can use social media as a distraction, or you can use social media as a tool, a way to open up to a community you might not have access to in everyday life," she said. "I use it to talk about my insecurities, or challenges that I'm facing, and so cellulite naturally came up because I've had it my whole life."
Putting yourself out there can be scary, but for Brenna, connecting with other women is well worth it.
"This is the best thing in the world to me," she said. "Being able to connect and talk about things that we're all going through, and then get to a better place."