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Ashley Graham and her mom star in gorgeous new swimsuit ads

Talk about a dynamic mother-daughter duo!
by Chrissy Callahan / / Source: TODAY
Swimsuits For All

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Supermodel Ashley Graham just launched her fifth collection with Swimsuits for All, but this time around, she included her mom, Linda Graham, in the accompanying photos and shared an inspiring message along the way.

Shot on location in Agadir, Morocco, the mother-daughter duo model styles from the 13-piece collection — featuring bikinis, one-pieces and cover-ups in vibrant patterns, colors and silhouettes — and celebrate the paths they've both taken to feel sexy in their skin.

Ashley Graham and mom in Swimsuits For All ad campaign
Talk about a dynamic duo!Swimsuits For All

Over the years, Graham has become a positive-body-image champion, and she's been pretty vocal about the role her mother played in developing her strong sense of confidence. In a new statement for the collection, which ranges in size from a 4 to a 22 and in price from $102-108, Graham echoes that sentiment.

"My mom has been my role model since childhood and has played a vital role in developing my confidence. She promoted body positivity in our household before it was a movement," Graham says. "Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured."

Ashley Graham and mom in Swimsuits For All ad campaign
Clothing size and age are just numbers.Swimsuits For All

Just last summer, Graham cheered her mom on as she wore a bikini for the first time in 30 years, and Linda credits her daughter for helping her find the confidence to rock a two-piece once again.

Time to tan that tummy Mama!!! It's her first time in a 👙1984!!!

A post shared by A S H L E Y G R A H A M (@theashleygraham) on

"I don't think I could have uncovered that inner strength without Ashley. That makes being a part of this campaign so much more special — she's my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude," Linda said in a press release for the new collection.

It might be freezing outside now, but looking at these sexy styles makes us wish we were at the beach now. While we wait for sunnier days, check out these fun swimsuits to last you through resort season and beyond.

TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

Ashley Graham X Swimsuits For All Zagora Bikini, $71, Swimsuits For All

Swimsuits For All

Between the cheeky crochet detailing, a removable jewelry accent and a bold maroon hue, there's plenty to love about this sassy bikini.

Ashley Graham X Swimsuits For All Meknes Underwire Swimsuit, $76, Swimsuits For All

Less is definitely more with this striking one-piece featuring keyhole detailing and a stark blue hue.

Eternatastic One-piece Monokini Swimsuit, $16, Amazon

Amazon

Show off your best assets in a subtly sexy monokini that includes mesh paneling.

ATTRACO High Waist Two Piece Swimsuit, $36, Amazon

Amazon

We'll be dreaming of warmer days in this bold and flirty floral two-piece with a touch of retro appeal.

Coastal Blue Control Swimwear Cutout-Neck One Piece Swimsuit, $53, Amazon

Amazon

It's hard to choose what we like most about this sunny one-piece: the stunning teal color or the stylish neckline cutouts!

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