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Valentine's Day gifts for kids: Give sweetness with no sugar added!

Check out TODAY's Valentine's Day gift guide for kids.
/ Source: TODAY Contributor

Our editors independently selected these items because we think you will enjoy them and might like them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

Valentine’s Day is all about love — the perfect occasion to shower little lovebugs with pink and red cheer. But Feb. 14 doesn’t have to be all about chocolate and heart-shaped candies.

There is an abundance of adorableness to be found in apparel and gifts for children, from the newest babes to the big kids, too.

RELATED: How do you know when you're in love? These kids have the cutest Valentine's Day advice

Some day (soon), your kids may not be so keen to wear their hearts on their sleeves, so we recommend wrapping them in hearts while you can. (Now!)

Clothing and accessories:

Colorblock dress and heart button cardigan, $59 and $49, Janie and Jack

Pirate Tee, $15.96, GYMBOREE

Heart-covered printed sweatshirt, $12.99, H&M

Robot heart PJ set, $18.86, GAP

Jantzen Glitzy Heart Tulle Trim Tankini, $29.43-$45, Amazon

Elephant Valentine Sweater, $44, Janie and Jack

Valentine's Day Baby Boys Tie; Grey and Red Tie Bodysuit with Suspenders and Crocheted Hat, $36.50, Antsy Pants for Him

Kids Personalized Holiday Robe, $39.00, Chasing Fireflies

XO Booties, $28.00, uncommongoods


Candy Hearts Knit Beanie Hat, $10.88, Claire's

Heart & Arrow Bow Tie, $8.76, GYMBOREE

RELATED: Love don't cost a thing ... if you DIY your last-minute Valentine's Day gift!


Plushcraft Heart Pillow Kit, $13.49, Walmart

1 X One heart Shaped Pink Calculator, $3.37, Amazon

The Little Soap Store / Etsy

Neapolitan Glycerin Soap Popsicle, $5.00, The Little Soap Store

Strawberry Soap Popsicle, $4.95, The Little Soap Store

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Valentine's Day Natural Eco Friendly Kids Handmade Soy Coloring CRAYON Love Hearts (Set of 8), $10, Earth Grown Crayons

Edgar and Ollie the Puppet Pals, $28.00, uncommongoods

You Rock Candy Heart Coin Purse, $5.63, Claire's

Dear Valentine Letters Mad Libs, $4.59, BARNES & NOBLE

Want to share the love? Pin these cute and creative gift ideas on Pinterest. contributor Lisa A. Flam is a news and lifestyles reporter in New York. Follow her on Twitter: @lisaflam