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The goop gift guide is crazy (but kind of cool)

by Rachel Greenberg / / Source: TODAY

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Gwyneth Paltrow’s lifestyle website, goop, has done it again — prompting water cooler conversations about its unusual (and generally unrealistic) content, this time with its annual gift guide.

The site is unapologetic about its luxurious and expensive recommendations, but also acknowledges that its selections aren’t for everyone. This year’s gift guide is a roundup of mostly outrageous and over-the-top gifts that we'd never buy ... but secretly love to ogle. And just when you think it can’t get any crazier, Paltrow goes ahead and throws in a few down-to-earth recommendations we actually adore. Here's a look at some of the items (both wacky and wonderful) that we can't stop talking about.

Insanely extravagant

Goop’s gift guide overview starts out by saying, “Whether you want to spend $8 or $8,000, we’ve rounded up some of the most stunning and appealing gift options around.” Personally, $8 is closer to our budget, but goop outdoes itself by finding plenty of presents that feel ridiculously fancy and pricey for what they are, including:

Holiday gift guide
match1995.com

Toothbrush cup ($145)

Holiday gift guide
Justoneeye.com

Rings (ranging in price from $1,760 - $7,400)

Holiday gift guide
thefutureperfect.com

Heated lounge chair ($7,900)

Holiday gift guide
bamfordwatchdepartment.com

Custom Rolex ($14,968)

Holiday gift guide
sennheiser.com

Sennheiser Orpheus Headphones ($55,000)

Holiday gift guide
hockdesign.com

18K Dumbbells ($125,000)

Too zany

Aside from super expensive options, goop also includes some gifts that seriously make you go, “hmm.” From the gold standard of toilet paper, to a toothpaste squeezer, there’s definitely something for everyone (or more like, some things for no one we know). To be fair, goop calls out the absurdity of certain objects in a section aptly titled “Ridiculous and Awesome Gifts,” and the site also seems to have a sense of humor about its own silliness (hello, "consciously uncoupled" key chain!). Here are a few of the wackiest products featured:

Holiday gift guide
variouskeytags.com

Consciously uncoupled key ring ($15)

Holiday gift guide
Wallpaper.com

Toothpaste Squeezer ($244)

Holiday gift guide
bazzininuts.com

Bag of pistachio nuts ($45)

Holiday gift guide
josephs-toiletries.com

The Standard for Josephier Toiletries ($956)

Holiday gift guide
Justoneeye.com

Gilded playing cards ($2,300)

Right idea

While some of goop’s ideas may be crazy (see: fancy toilet paper above), we have to admit there are a few we really like. In particular, sections catering to the office Secret Santa (all under $50) and the "wanderer" have a number of gifts we’d happily scoop up for others or ourselves. These down-to-earth trinkets are truly what gift giving is all about — small indulgences that surprise or delight. We’re adding these to our own gift list:

Holiday gift guide
Zara.com

Zara PomPom hat ($16)

Holiday gift guide
Stfrank.com

Rwanda peace coasters ($38)

Holiday gift guide
halostudiogifts.com

Custom leather luggage tags ($68)

Holiday gift guide
skymall.com

Heated stadium seat cushion ($70)

Holiday gift guide
graphicimage.com

Jewelry roll ($78)

What do you think of the goop gift guide? See the full list here.

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