We’re celebrating a week of Steals & Deals! Shop and save on gifts for everyone on your list

Al's BBQ Brisket
Al Roker's BBQ Brisket
Samantha Okazaki / TODAY
print recipe
(100 rated)
Cook time:
Prep time:

Use Al's favorite rub on your next brisket and we guarantee you'll be thrilled with the juicy result.


  • Brisket

    • 1 whole brisket, fat trimmed to ¼” thick (about 10 pounds)
  • Al's BBQ Rub

    • 6 tablespoons light brown sugar
    • 2 tablespoons ground chili powder
    • 1 tablespoon paprika
    • 1 tablespoon garlic powder
    • 1 tablespoon salt
    • 2 teaspoons onion powder
    • 2 teaspoons ground cumin
    • 1 teaspoons ground cinnamon
    • 1 teaspoon fresh ground black pepper
    • 1/2 teaspoon ground cayenne


  1. Mix all rub ingredients together.  
  2. Rub each side of brisket with about ½ cup rub. Do this the night before if time allows.
  3. Prepare the grill or smoker for long-term cooking.  Place brisket fat side up onto grill and close lid. Keep temperature between 275 – 325F, and let brisket cook low and slow, about 8 hours.