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Will swearing help Kathie Lee and Hoda keep their hands in cold water?

New research says that swear words enable people to keep their hands in cold water 50 percent longer than neutral words. When Kathie Lee and Hoda try it, Hoda pulls her hand out right away despite swearing, but Kathie Lee just smiles serenely and keeps her hand submerged!
/ Source: TODAY
By TODAY

New research says that swear words enable people to keep their hands in cold water 50 percent longer than neutral words. When Kathie Lee and Hoda try it, Hoda pulls her hand out right away despite swearing, but Kathie Lee just smiles serenely and keeps her hand submerged!