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From the celebrity yearbook photos to coming to life to the return of Spuds MacKenzie, a handful of companies have once again pulled out all the stops for their Super Bowl commercials this year.
James Cooper, the editorial director from Adweek, joined TODAY on Thursday to offer a preview of some of the commercials that people will be talking about during Sunday's showdown between the New England Patriots and Atlanta Falcons. Companies are spending upwards of $5 million for a 30-second spot out of 80 available slots, up from $2.7 million in 2007, according to figures from Kantar Media.
Here are some of our favorites, including first looks at Super Bowl LI ads by Honda and Bud Light.
Honda's celebrity yearbook
Honda's clever spot takes a bunch of celebrities back to their youth, making their old yearbook photos come alive in an ad for its CR-V SUV. Viola Davis, Magic Johnson, Jimmy Kimmel, Tina Fey, Robert Redford and others go back to where they all began in all its butterfly-collared, poofy-haired glory.
Haunted by the ghost of Spuds MacKenzie
It wouldn't be the Super Bowl without a Bud Light ad, and the brand has literally brought back 1980s favorite Spuds MacKenzie from the dead. This isn't the crazy, party-dog Spuds of the '80s, however. It's his ghost, and he's more concerned about making sure this guy understands the importance of hanging out with friends, although having a few beers while he's at it wouldn't hurt. Before you get excited about a Spuds renaissance, he's only back for this commercial and then will return to the after-life.
Humpty Dumpty does his taxes
Turbotax uses beloved nursery rhyme favorite Humpty Dumpty to show that you can do your taxes anywhere using their tax software, even sitting on a wall.
Yellow Tail joins the big game
The Australian company is the first wine brand to produce a Super Bowl ad in 40 years, according to Adweek. The ad features new spokesman "Yellow Tail Guy" along with two things Australia is known for producing in abundance - kangaroos and supermodels (Ellie Gonsalves in this instance).
A family, a burglar, the police, and just about everybody reaps a bounty of Skittles by taking advantage of a boy's crush on their daughter. This one was released on Jan. 24 and already has racked up millions of views.
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