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 / Updated  / Source: TODAY
By Chris Serico

The MTV Video Music Awards always have been a spectacle, but they seem to reach a new level of frenzy whenever celebrity couples appear together at the annual event.

Before this Sunday's VMAs broadcast, TODAY.com revisits some of the most memorable duos, who, even if their romance was short-lived, appeared to be over the moon when that year's Moonmen were awarded.

1. Justin Timberlake and Britney Spears (2000)

Justin Timberlake and Britney Spears
NEW YORK, NY - SEPTEMBER 7: Singers Justin Timberlake and Britney Spears at the MTV Music Video Awards held at Radio City Music Hall, New York, NY on September 7, 2000. Timberlake's band 'Nsync won awards for Best Pop Video and Viewer's Choice. (Photo by Dave Hogan/Getty Images)Getty Images

Timberlake and Spears were pop royalty in the "TRL" era, but their relationship wouldn't last. MTV drove that point home during the 2003 VMAs, when cameras caught J.T.'s reaction to Spears' kiss with Madonna during the ladies' performance with Christina Aguilera.

2. Michael Jackson and Lisa Marie Presley (1994)

Michael Jackson, Lisa Marie Presley
In this Thursday, Sept. 8, 1994 file picture, Michael Jackson kisses his wife Lisa Marie Presley during the 11th Annual MTV Music Awards at New York's Radio City Music Hall. AP

The "King of Pop" and the daughter of "The King" also may have been considered music royalty, but that didn't make their onstage kiss any less awkward. They divorced two years after this public display of affection.

3. Beyoncé and Jay Z (2004)

Beyonce Knowles and rapper Jay Z
MIAMI - AUGUST 29: Singer Beyonce Knowles and rapper Jay Z pose for a photo at the 2004 MTV Video Music Awards at the American Airlines Arena August 29, 2004 in Miami, Florida. (Photo by Frank Micelotta/Getty Images) *** Local Caption *** Beyonce Knowles;Jay ZGetty Images

The two music moguls have been partners and style icons, at the VMAs and otherwise, for more than a decade. Ten years after posing for this photo at the 2004 event, Jay Z presented Bey with the VMAs' Video Vanguard Award.

4. Katy Perry and Russell Brand (2011)

Katy Perry and Russell Brand
LOS ANGELES, CA - AUGUST 28: Katy Perry and Russell Brand arrives at the The 28th Annual MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. (Photo by Kevin Mazur/WireImage)WireImage

After famously feeling a spark at the 2009 VMAs, the songstress and the actor married in 2010 and attended the following year's ceremony as a couple. But just months after that 2011 appearance, Brand filed for divorce.

5. Nick Lachey and Jessica Simpson (2005)

Jessica Simpson and Nick Lachey
Jessica Simpson and Nick Lachey arrive at the 2005 MTV Video Music Awards at the American Airlines Arena on August 28, 2005 in Miami, Florida.Getty Images

Married in 2002, the singers and "Newleyweds" stars made their final VMAs appearance as a couple in 2005. They parted ways months later, but both have since remarried: In 2011, Lachey said "I Do (Cherish You)" to Vanessa Minnillo (now Vanessa Lachey); and Simpson probably said/possibly sang "I Wanna Love You Forever" when she got hitched to football player Eric Johnson in 2014.

6. Taylor Swift and Joe Jonas (2008)

Taylor Swift and Joe Jonas
LOS ANGELES, CA - SEPTEMBER 07: Singers Taylor Swift and Joe Jonas at the 2008 MTV Video Music Awards at Paramount Pictures Studios on September 7, 2008 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)FilmMagic

It was a short but memorable relationship, as they only dated for a few months that year before, Swift said, Jonas dumped her via a 27-second phone call. Swift had long since appeared to "Shake It Off" by the 2014 VMAs, when she unleashed some serious dance moves while seated next to her buddy Lorde.

7. Jennifer Lopez and Sean Combs (2000)

Jennifer Lopez and Sean "Puffy" Combs
NEW YORK - SEPTEMBER 7: American pop star Jennifer Lopez and record producer Sean "Puffy" Combs attend the MTv Music Video Awards on September 7, 2000 in New York. (Photo by Dave Hogan/Getty Images)Getty Images

Dating from 1999 to 2001, J. Lo and Puff Daddy may have given Spears and Timberlake a run for music's top power couple at the crossroads of the millennium.

8. Vanessa Hudgens and Zac Efron (2008)

Vanessa Hudgens and Zac Efron
LOS ANGELES, CA - SEPTEMBER 07: Actors Vanessa Hudgens and Zac Efron on stage at the 2008 MTV Video Music Awards at Paramount Pictures Studios on September 7, 2008 in Los Angeles, California. (Photo by Jason Merritt/FilmMagic)FilmMagic

Reportedly a couple from 2005 to 2010, the "High School Musical" sweethearts appeared together at the 2008 ceremony.

9. Marilyn Manson and Rose McGowan (1998)

Marilyn Manson and Rose McGowan
Marilyn Manson and Rose McGowan 1998 MTV Movie AwardsGetty Images

The "Charmed" actress's revealing VMAs dress might be even more famous than her then-relationship with the shock-rocker.

10. Justin Bieber and Selena Gomez (2011)

Justin Bieber and Selena Gomez
LOS ANGELES, CA - AUGUST 28: Singer Justin Bieber (L) and actress/singer Selena Gomez arrive at the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)Getty Images

Gomez may have been focused on co-hosting the VMAs pre-show that year, but that wasn't going to stop the Biebs from dropping by to say hello.

11. Tommy Lee and Pamela Anderson (1999)

Tommy Lee & Pamela Lee Anderson
1999 MTV Video Music Awards At The Metropolitan Opera House At Lincoln Center. Arrivals: Tommy Lee & Pamela Lee Anderson (Photo By Evan Agostini/Getty Images)Getty Images

Anderson had a thing for the Mötley Crüe drummer in the '90s, but by the time the 2001 VMAs rolled around, the "Baywatch" star's rocker of choice was Kid Rock.

12. Jordin Sparks and Jason Derulo (2014)

Jordin Sparks and Jason Derulo
Getty Images

Although the two singers have parted ways, they were red-carpet darlings at last year's ceremony.

MORE: Jordin Sparks talks mature new album: 'I'm not that 17-year-old girl anymore'

Follow TODAY.com writer Chris Serico on Twitter.