A production company's remake of the memorable 1997 Apple ad that encouraged viewers back then to "Think Different" is hoping new audiences will "Think Women."
Katherine Drew, head of development for the Susan Sarandon-led Reframed Pictures, produced the "Think Women" video that honors the historical accomplishments of women. It's especially moving when one recalls that the 1997 ad focused primarily on male historical figures.
A day after the video was uploaded to Drew's YouTube account in honor of Women's History Month and International Women's Day, Sarandon herself touted the video and its message on Twitter. As of Thursday, the "Think Women" video had been viewed more than 14,000 times on YouTube.
Opening with an image of "Saturday Night Live" legend Gilda Radner, the "Think Women" video includes, among others, visuals of former Congresswoman Shirley Chisholm; feminist icon Betty Friedan; former Pakistani Prime Minister Benazir Bhutto; photographer Annie Leibovitz; astronaut Sally Ride; chef Julia Child; primatologist Jane Goodall; writer-director Ava DuVernay; and the American soccer players who won the 2015 Women's World Cup. The last photo is one of baby Olivia Drew, who, according to Katherine Drew's video caption, "represents all girls… everywhere."
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Based in New York City, Reframed Pictures' goal is to harness the "power of documentary films, multi-part series and digital content to tell transformational stories with lasting social impact," according to the production company's website.
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