Sugar Ray is taking their act to the airwaves.
The rock band will participate in “On the Road,” a reality show for Spike TV, singer Mark McGrath said Monday.
“We thought what the world needs now is another reality show,” McGrath joked. The show, set to air this summer, follows eight contestants who go on tour with Sugar Ray. They compete for a job with a music label and a new Kia car.
“I describe it as ‘The Apprentice’ meets ‘The Real World,”’ McGrath said.
He said contestants learn the ropes of the music industry, from tuning guitars to promoting Sugar Ray’s concerts. At the end of each episode, the band fires one person.
McGrath said each losing contestant will have to “walk the Walk of Shame,” a term Sugar Ray uses for a band or crew member who brings a “paramour onto the bus for the night.”
“When they leave, they have to take the ‘Walk of Shame’ to the front door,” he said. “It can’t be pretty.”
McGrath said the band’s antics also will be featured.
“We’ve never had any concerns before about our reputation, why start now?” he joked.