As of Thursday, the old Instagram is for squares, and the new Instagram has experienced an "awakening."
On the same day the social-media platform started allowing users to upload photos and videos in rectangular formats, it found a buzzworthy way to demonstrate it: with brand-new footage from the next installment of "Star Wars."
While fans of the movie franchise have heard the voice-over of "There has been an awakening" ever since the first official "Star Wars: The Force Awakens" teaser was released in November, the 15-second video posted Thursday afternoon features new clips of actors John Boyega and Daisy Ridley, as well as a follow-up question about that aforementioned level of consciousness: "Have you found it?"
Thursday's Instagram video marks the first officially released new footage since April, when director J.J. Abrams and Lucasfilm executive Kathleen Kennedy revealed a two-minute trailer to the audience at the Star Wars Celebration convention in California, as well as to online viewers who were streaming the event.
Soon after Facebook bought Instagram in 2012, the picture- and video-sharing app started limiting uploads to square frames. Perhaps in response to complaints — and third-party apps like PicFrame that facilitate workarounds — Instagram relented Thursday. Now, in addition to uploading photos and videos in a square frame, Instagram users can upload them with rectangular borders in portrait or landscape orientation, without resorting to third-party apps.
"Square format has been and always will be part of who we are," reads a portion of an Instagram press release issued Thursday. "That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to."
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