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Sparah? The 'making of a celebrity couple'

We come across plenty of wannabe celebrities in these parts and no shortage of blink-and-it's-over celebrity couplings. Nope. Not gonna name names. We'll leave that to Virgin Mobile. Sorry to drop the free ad on you, but Richard Branson and company have come up with a gimmick that had us giggling at the absurdity of a lot of what we see and read every day in entertainment land.Check out ... "Sp

We come across plenty of wannabe celebrities in these parts and no shortage of blink-and-it's-over celebrity couplings. Nope. Not gonna name names. We'll leave that to Virgin Mobile. Sorry to drop the free ad on you, but Richard Branson and company have come up with a gimmick that had us giggling at the absurdity of a lot of what we see and read every day in entertainment land.

Check out ... "Sparah":

Virgin has an entire campaign dedicated to the manufacture of Sparah. The "episodes" are pretty slick, feature some recognizable cameos and make you think for a second about how much effort must really go into maintaining the existence of real celebrity. Here's a good example:

Not sure how many cell phones all of this will sell. We've already watched too many ads for one YouTube sitting, but as the series progresses maybe you can picture these two as bigger stars than most real stars.

Check it all out right here.