The makers of Schick Hydro have joined the growing ranks of advertisers pulling out of MTV's controversial program "Skins."
The company announced it was joining Subway, H&R Block, Taco Bell, Wrigley and GM in pulling out ads.
A Schick rep told TMZ: "After 'Skins' on MTV aired last week, the makers of Schick Hydro decided not to advertise during the program because some of this show’s content is not aligned with Schick corporate guidelines."
On Monday, a rep for Subway told The Hollywood Reporter that the sandwich chain "will not be advertising on [Monday's] episode."
Subway appeared on the premiere of the show.
On Sunday, the Parents Television Council launched a campaign urging viewers to complain to Subway for its decision to advertise.
THR.com first reported Taco Bell pulled out of the series — which chronicles teens having sex and doing drugs — because "it is not a fit for our brand."
H&R Block, G.M. and Wrigley soon followed suit.
Viacom executives recently met with the show's producers to order them to tone down upcoming episodes, The New York Times reported, for fear of violating child pornography laws.
The PTC asked the Department of Justice and U.S. Senate and House Judiciary Committees to open an investigation into the show.
"In addition to the sexual content on the show involving cast members as young as 15, PTC counted 42 depictions and references to drugs and alcohol in the premiere episode," the group — which has called the show “the most dangerous program ever for children” — wrote in a letter to the government organizations. "It is clear that Viacom has knowingly produced material that may well be in violation of [several anti-child pornography laws].
Steve Morrison, the CEO of All3Media, the British-based company behind the program, told a NAPTE audience that he has "no idea" why advertisers are pulling out of the program.