Scarlett Johansson new face of Calvin Klein scent

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/ Source: The Associated Press

Scarlett Johansson, who gained critical notice for her films “Lost in Translation” and “Girl With a Pearl Earring,” is now being noticed by the fashion world.

The 19-year-old actress will be the face of a new Calvin Klein fragrance that will hit the market in the fall. Shooting on the print and television ads will begin next month. (She also was featured in Cynthia Rowley’s spring fashion show in September.)

“Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today and, she balances it with a relaxed attitude and a sense of humor,” Kim Vernon, senior vice president of global communications and advertising for Calvin Klein Inc., said in a statement Tuesday.

Commented Johansson: “Just when I thought things couldn’t get better, something like this happens. Being associated with Calvin Klein is a real thrill.”

It’s the first starring role in a major ad campaign for Johansson, the company said. She joins a roster of performers who have appeared in Calvin Klein ads, including Brooke Shields, Mark Wahlberg, Moby, Macy Gray and Ashton Kutcher.