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Sarah Jessica Parker plans new perfume

Actress wants fragrance to be ‘intentionally quiet’
/ Source: The Associated Press

Sarah Jessica Parker is putting the sweet smell of her success in a bottle.

Parker, who starred in HBO’s hit “Sex and the City,” has signed a deal with Coty Inc. to develop a line of fragrances, the company announced Tuesday.

The brand name and the exact perfume scent are still works in progress, but Parker said the first perfume will be “fresh.”

“It’ll be intentionally quiet, not a very aggressive scent,” Parker told The Associated Press. “It’s not a scent you’ll smell before a person walks in a room. I don’t want it to not have social skills!”

Fragrance is something that has been important since her childhood, the 39-year-old actress explained, and she has fond memories of her mother wearing Estee Lauder’s White Linen.

When she went to the hospital to give birth to her son, James, two years ago, Parker said she brought her perfume because it’s an important part of her daily routine.

“Fragrance is a necessity on days you don’t have time to shower,” she said with a laugh.

Parker said she’d been hesitant about launching a perfume because she didn’t want her fans to think she was just selling her name to a product. She went ahead, though, hoping people would remember her work ethic and integrity.

“This is a part of my life I want to share with others. ... I really, really thought about it. I’ve been invited into women’s lives and I take that seriously,” said Parker, who described her relationship with Coty as a true collaboration.

The fragrance should be in stores this fall.