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Sarah Jessica Parker falls into the Gap

Actress to be featured in ad campaign for clothing line
/ Source: The Associated Press

Sarah Jessica Parker, who wore designer clothes on HBO’s “Sex and the City” for six seasons, has agreed to represent the Gap in a marketing campaign that will debut in August.

“Gap has always been about individual style, and no one represents this philosophy better than Sarah Jessica Parker,” Gary Muto, president of Gap, said Wednesday in a statement. “She looks as amazing in jeans as she does in couture.”

It’s the first time the Gap will be working with a celebrity on a broader scale than a one-time appearance in a print or TV ad campaign, the company said. As part of the new campaign, Parker also will be featured in a series of TV spots and print ads, both alone and in conjunction with other artists.

Parker played columnist Carrie Bradshaw on “Sex and the City,” which ended this year. Carrie’s mixing and matching of Bohemian, over-the-top sexy, romantic and even prim fashions — was mimicked by women all over the country.