It's the moment the fashion world has been waiting for.
OK, that's a little bit of an exaggeration, but anyway: Today official ads from the collaboration between Rumer Willis and design house Badgley Mischka were released.
Demi Moore and Bruce Willis' 22-year-old daughter strikes a pose in the high-end brand's spring/summer 2011 collection.
Here she is working it in a pretty pink embellished dress and strappy heels, looking thoughtful and modelesque as she leans oh so delicately on a fence by the ocean.
Click in to see more beachy shots of Rumer and tell us what you think of the starlet's foray into professional posing!