Rolling Stone is headed to China.
The magazine will launch a Chinese-language edition in February. It will contain a mix of local content and translations from the U.S. edition.
“There’s a new culture of young people who are connected into youth culture throughout the world, by the Internet and iPods and other things,” Kent Brownridge, general manager of Rolling Stone’s parent company, Werner Media, told The Associated Press on Wednesday.
“There’s a very big group of people who love music in China, and so the scale of having a magazine in this country is bigger.”
Brownridge said Rolling Stone, which has editions in 10 other countries, projects a circulation of 30,000 for the first issue.
The Chinese-language edition has been licensed to Hong Kong-based One Media Group, which will lead a staff based in Beijing.
“It’s still their brand name and their trademark, so of course they have a right to look at the content,” Robby Yung, the chief strategy officer for One Media Group said Wednesday. “We work closely together with them because we want to make sure that we’re faithful to the spirit of the brand.”