"Jersey Shore's" "Nicole "Snooki" Polizzi has become synonymous with the poof, an unearthly orange glow and regretting who she made out with the previous night - and now various fashion houses reportedly want distance from the reality star - so they're sending her free bags... from their competitors!
When Snooki first burst on to the scene, the pint-sized reality darling never left home without her Coach bag, but lately Snooki has been sporting new Gucci gear (on the arm that's not gripping a mixed drink).
Doonan claims that various fashion houses are engaging in "preemptive product placement" or "unbranding," by sending Snooki new purses from their competitors' collection.
He adds, "The bottom line? Nobody in fashion wants to co-brand with Snooki."
Why any fashion house would not want to be linked to this adorable too-tanned reality cherub is beyond us, but with this new alleged theory coming to light (from the glow of the tanning bed) - we'll be keeping an eye out for Snooki's next new bag.
Related Content from AccessHollywood.com:: GTL For Everyone! Stars Of MTV's 'Jersey Shore' Tanorexic Celebs: Stars Who Shine Bright Play it now: T.G.I.F. - Has 'Jersey Shore's' Snooki Been Released From Jail? (August 2, 2010) 2010 MuchMusic Video Awards: Snooki & Pauly D Soak Up The Canadian Love!