Hollywood's studio heads, stuck in a standoff with the Screen Actors Guild, are making their plea to the rest of the industry in a full-page ad in the Los Angeles Times as the threat of a strike looms.
The "open letter" that appears in Monday's paper says the actors are jeopardizing the work of other unions that have already made deals with producers.
It says "SAG is demanding that the entire industry literally throw out all its hard work because it believes it deserves more than the 230,000 other people working in the industry."
The letter was signed by the chief executives of eight major Hollywood Studios including The Walt Disney Co. and Paramount Pictures.
A call to a SAG representative was not immediately returned.
The union is holding a strike authorization vote this month.