After less than a day, Hova is ova Instagram.
Rap mogul Jay-Z joined Instagram on Wednesday, but his account was later deactivated after a single post.
The "Empire State of Mind" rapper had quickly amassed more than 2 million followers in just about 12 hours on the platform.
His only post was a promotion for the movie "The Harder They Fall," a Western featuring stars Idris Elba and Regina King, which was released on Netflix on Wednesday.
Jay-Z produced and wrote original music for the film. That Instagram post racked up more than 600,000 likes in a matter of hours.
Jay's account also became notable for another reason — it became the only one his wife, Beyoncé, chose to follow.
But on Thursday morning, Beyoncé's "following" count was back down to zero.
Beyoncé, who has been married to Jay-Z since 2008 and has three children with him, certainly could have offered her husband some tips on social media success.
She has 217 million followers and her account is one of the top 10 most-followed accounts on Instagram. Her 2017 post announcing her pregnancy with twins garnered a then-record 11 million likes.
The entertainment giants most recently teamed up for a series of ads for Tiffany & Co. from its "About Love" campaign. In one photo for the campaign, Beyoncé is seen wearing a stunning, 128-carat yellow diamond worth millions. Lady Gaga wore the same piece to the 2019 Academy Awards.