Tom Petty and the Heartbreakers are slated to join Keith Urban, the Black Crowes, Big & Rich and Nickelback at Rock ’n the Rally, a five-day music festival to be held this August in South Dakota during the celebrated Sturgis Motorcycle Rally.
“We’re building a world-class music festival right into the worlds largest bike rally,” the festival’s producer, Mark Russo of Dork Fish Ink, said in a statement to The Associated Press on Wednesday. “Rock ’n the Rally has been two years in the making and we’ve built it from the ground up.”
The festival, to be held from Aug. 6-10, will take place in a new 34-acre amphitheater on Glencoe Camp Resort in Sturgis, where hundreds of thousands of motorcycle enthusiasts from around the nation converge for the motorcycle rally, now in its 68th year.
“Sturgis Bike Week is a celebration of independence and freedom, the same concepts that define Rock ’n Roll,” said Glencoe owner Gary Lippold, who along with Dork Fish Ink is presenting the festival.
Other performers for the music festival include Joe Cocker, Shooter Jennings, Sammy Hagar, Cheap Trick and .38 Special. Organizers plan to make Rock ’n the Rally an annual event.