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Nicole Richie, fiancé hook up for ads

‘Simple Life’ star and DJ Goldstein to help sell Bongo jeans
/ Source: The Associated Press

Nicole Richie has a new co-star — fiancé Adam Goldstein. The couple appear together in print ads for Bongo jeans.

Richie, the 23-year-old daughter of R&B crooner Lionel Richie and co-star of “The Simple Life” reality series, became engaged to Goldstein in February.

She is continuing as Bongo’s junior brand spokesperson for a second season. Goldstein, a professional club disc jockey who goes by DJ AM, appears with Richie to launch the new collection of Bongo men’s apparel.

“We asked them to act naturally and for them that meant a ton of PDA, as a result, many of the ads will feature them cuddling and kissing,” Bongo Creative Director Dari Marder said in a recent statement. “We chose New York City’s hot spot AER Lounge to host a party for the newlyweds-to-be and invited their friends and shot the campaign at the same time.”

The ad campaign is debuting in September issues of magazines such as Seventeen, Elle Girl and Rolling Stone.