David Merkur, a 28-year old banker and very organized young man, used Excel to keep a crazy-organized record of the women he'd met through Match.com as well as from set-ups with friends and family.
He used metrics like cuteness and "bod," and included exhaustive notes on his emails with them and details from their dates. The spreadsheet rated Merkur's interest in the ladies with color-coded boxes.
Merkur told the New York Post that the scheme was unearthed when he actually shared his method with one of his dates. He even sent her the spreadsheet. You can guess what happened next: She forwarded it around and the whole thing ended up going viral. He'll no longer be using the online dating service, he told the Post, and likely will lay low for a while.
"It's not really too much different from the guys who used to keep their little black books," said Kathie Lee Thursday, who pointed that dating has changed "so much since the 1800s, when Frank and I met."
"You can know the facts about a person," through online dating, she continued, "but you don't know them at all."
"I think you have to be set up by a friend who knows you well, and who knows the other person," said Hoda.
Both agreed that it's much better to meet somebody naturally. Like, say, through a co-anchor.
KLG once set Hoda up with a friend, she said, and "the sparks flew."
"Awkward," Hoda blushed, but KLG reminded her that she was single once.
"You didn't have much of a life before you met me," she said.
Julieanne Smolinski is a TODAY.com contributor. She prefers Google Docs to rate her dates' bods.