This year, the only thing MTV is exposing during the Super Bowl halftime is a revamped network.
After producing the infamous Janet Jackson halftime show last year, MTV will launch a new look to its sister station, MTV2, during the Feb. 6 game break. MTV and MTV2 will both air a preview special of MTV2, featuring a combination of music, shows and random content aimed at young males.
“Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly,” said Van Toffler, president of the MTV Networks Group.
The official halftime show on the Fox broadcast will star Paul McCartney. Last year’s show, produced by MTV, resulted in widespread criticism after Janet Jackson’s “wardrobe malfunction.”
MTV2, a network showing mostly videos since 1996, will launch a new format at midnight on Feb. 7. The new MTV2 is composed of music videos, new shows, graphics and random clips “that have been scoured from the Internet, old B-movies and the public service dustbin.”