Wouldn't it be great if 7-year-olds could drive themselves to the movies? You could give them some money for Junior Mints or whatever, send them on their way, and never have to trouble yourself with tripe like "Marmaduke."
The kids are happy, the parents are happy, it's a win-win.
Sadly, that's not the way it works, and so you're going to have to schlep to the multiplex with your 7-year-old. Because that's who the target audience is for this talking-dog extravaganza, based on the long-running comic strip, and no one else. Adults, meanwhile, will have to endure groan-inducing puns, some seriously cheesy green-screen effects and a hokey, feel-good ending.
Tom Dey ("Shanghai Noon") directs from a script by Tim Rasmussen and Vince Di Meglio, who also wrote the painfully unfunny "License to Wed." We know we're in trouble early when Marmaduke (voiced by Owen Wilson) climbs into bed with his owners, Phil (Lee Pace) and Debbie (Judy Greer), and promptly passes gas, prompting one of many exasperated, sitcommy cries of "Marma-DUKE!" Later on, there is the obligatory who-let-the-dogs-out joke.
But somewhere in there is a clever nugget of an idea: the dog park as a canine version of high school.
Once Marmaduke and his family move from Kansas to Orange County, Calif., for Phil's new job with an organic pet-food company, the 200-pound Great Dane must learn to make friends in a totally different environment. (William H. Macy is wasted in the role of Phil's demanding boss.) Marmaduke and the family cat, Carlos (George Lopez), prepare for their journey by watching an episode of "The O.C." — and tooling on it appropriately — which is good for a laugh. The two characters have an amusing camaraderie.
Then there are the mutts, including Mazie, a Dachsund-Cairn terrier mix named Raisin (Steve Coogan) and a skittish Chinese Crested named Giuseppe (Christopher Mintz-Plasse). They're the outcasts, the rescue dogs, and the goofy, gangly Marmaduke fits in with them just fine. But then he dares to have a crush on Jezebel (Fergie), the gorgeous Collie who hangs out with the wealthy dogs and just happens to be Bosco's girlfriend.
It's "The Outsiders," with fur.
Wilson isn't a horrible choice to voice Marmaduke — he's got that laid-back thing going, which is preferable to having the dog be obnoxiously overeager — but the script has him talking nearly the entire time, either through narration or dialogue, and a little of that nasally delivery goes a long way.
This also brings us to the small problem that the talking-animal effect — which takes place throughout the movie — looks distractingly jerky and fake. Not that cats and dogs are supposed to talk in real life, but in the movie "Cats & Dogs," for example, the movement was seamless.
The 7-year-olds in the audience won't know or care. But they deserve better.