The fashion world's doing a double take today checking out a preview of Marc Jacobs' fall 2011 campaign featuring--drumroll please!--Helena Bonham Carter?!
In short, it's a genius move that few would have expected. Much like Jacobs' former spokesmodel choices, Sofia Coppola, Victoria Beckham and Dakota Fanning.
Unless, of course, you were paying attention to Bonham Carter's wardrobe credits at the SAG Awards, which some bloggers are now saying was a foreshadowing of this quirky fashion pairing.
Regardless, we can't wait to see the results of this creative collaboration, starting with footwear!