Latin Grammy fever is spreading to New York City.
For the first time in the awards show’s seven-year history, it won’t take place in Los Angeles or Miami. The Latin Recording Academy has decided to honor Latin music at Madison Square Garden this fall.
LRA President Gabriel Abaroa noted at Tuesday’s City Hall announcement that many Latin music stars have called New York home, including Celia Cruz, Tito Puente and Willie Colon.
“I hope, I truly hope, that around the days of the Latin Grammys, the city and the citizens of New York switch into the Latino mood by telling everyone, ‘Welcome to New York. Mi casa es su casa (My house is your house),”’ Abaroa said.
The show, to be carried live Nov. 2 on Spanish-language broadcaster Univision, features a variety of categories, including pop, salsa, reggaeton and rock. Last year’s show in Los Angeles was the first changed from an English broadcast to entirely Spanish.
CBS dropped the telecast after 2004 when the English format failed to attract high ratings. Last year’s Univision broadcast drew more than 5 million viewers, compared to 3.2 million on CBS the previous year, according to Nielsen Media Research.
Mayor Michael Bloomberg, who has been studying Spanish for several years, tried to show off his skills Tuesday while announcing that the city had won the awards show away from competing cities.
“Que momento historico (What a historic moment),” Bloomberg said. “If I keep practicing my Spanish, maybe they’ll ask me to be the host — who knows?”