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 / Updated  / Source: TODAY
By Elizabeth Murray

Coach Taylor is back! And he has an important message for moviegoers: don't text during the film.

"Friday Night Lights" fans can catch the beloved show's patriarch in the latest "public service announcement" for Alamo Drafthouse movie theater in Austin, Texas, advising attendees to be respectful and turn their cellphones off.

The clip opens with one of Coach Taylor's famous inspirational locker room speeches. "You paid to be here," Chandler says, quite literally.

However, quite unlike the Dillon Panthers, the audience members in the Alamo Drafthouse clip are more interested in their phones than Coach's speech. Poor Coach Taylor isn't even able to finish "Clear eyes, full heart, can't lose."

"You talk and text. You ruin Coach Taylor's speech," the final credits say.