Just call her Ginger Kardashian.
Khlo Kardashian Odom surprised everyone at last night's People's Choice Awards when she showed up on the carpet with a mane of freshly tinted red hair.
Why and how did she do it?
Read on for the exclusive details...
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Kardashian's color specialist Julie Canales from L.A.'s Goodform salon tells us the formerly brunette E! reality star has had her eyes set on a "fiery" new do for a while now.
Kardashian got things started by bringing Canales a photo of a red-headed model ripped from of a magazine.
"She pretty much had in mind what she wanted," Canales says. "We made a few tweaks to the picture that she had so that it could compliment her and not be so much like the picture.
"She's a pretty spunky, smart girl and I think the red hair compliments that."
Canales says the process took her about three hours to do at the salon (the same place sister Kim went blonde in 2009 ) on Tuesday afternoon, the day before Kardashian made her hair debut at the PCAs.
"We were a little limited on time, because I know she wanted to show her husband before he left for a game out of town," Canales said.
So what did hubby Lamar Odom think of his wife's new look? "He liked it right away!" Canales said.