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Kate Moss dropped from ad campaign

Europe's largest retailer decides not to use model after cocaine revelations
/ Source: The Associated Press

Swedish clothing chain Hennes & Mauritz said Tuesday it will drop a planned advertising campaign with model Kate Moss after she admitted to recently using cocaine.

H&M, Europe's largest fashion retailer, had planned to use Moss to help launch a new collection designed by Stella McCartney that will hit stores in 22 countries in November.

The decision to drop the campaign comes after Moss acknowledged last week that British tabloid reports of her recent cocaine use were true.

H&M initially said it would proceed with the campaign, but company spokeswoman Liv Asarnoj said Tuesday that "after evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."

The company will call in another model for the campaign, Asarnoj said.

H&M said Saturday that Moss had apologized for her drug use and promised in writing to abide by a company policy that models be "healthy, wholesome and sound."

McCartney, daughter of former Beatle Paul McCartney, will design a limited women's collection of about 40 items that will go on sale in 400 stores on Nov. 10. Last year, H&M released a similar collection designed by Karl Lagerfeld, which sold out in a few hours in many stores worldwide.