“Joe Millionaire” has a distinctly French accent these days, calling himself “Greg Le Millionnaire.”
In fact, the American-conceived reality TV show is being recycled for viewers in more than 22 territories such as Russia, Germany and Britain. It’s all part of a plan by Fox executives to make local-language programs around the world from the U.S. reality formats that air on their network.
They are in meetings this week with leading international broadcasters at the Los Angeles Screenings, an annual TV market, about their expanding slate of foreign reality productions, including “My Big Fat Obnoxious Fiance” and “Temptation Island.”
Of the territories signed up for “Joe Millionaire,” nine have already begun airing it, including TF1 in France, where it is currently in post-production for a second outing.
Additionally, negotiations are being finalized in 12 territories for local versions of “My Big Fat Obnoxious Fiance,” while “Temptation Island” is coming to 14 countries, said Daniela Welteke, VP of Fox World, a unit of Fox TV Studios.
“The point has been made that in the format world, all the big formats seem to be coming into the U.S. from the U.K. and Europe,” Welteke said. “We want to make the point that our American-produced reality shows are now big business in the foreign markets.”