On Oct. 6, 2010, something happened that changed the Internet: Instagram was born, and photo sharing of everything from what you were eating to who you were hanging out with to the concert you were twerking in became the new hot thing to do. (Here's the first ever Instagram, posted by CEO Kevin Systrom.)
Five years on and more than 400 million users daily, over 40 billion "likes" and 80 million photos per day later, the service we never new we needed and now can't live without is turning five!
So what's the most-liked Instagram ever? And which pics from TODAY anchors are the most popular? You're in the right place to find out.
Hold on to your hats: Here's a lot of very-popular pictures whose "likes" we expect are only going to go up!
Top five most-liked Instagrams:
1. Kylie Jenner and her heart-shaped hair (3.1M likes)
2. A cube of flowers from Kanye West to Taylor Swift (2.5M likes)
3. Taylor Swift getting a piggyback from Calvin Harris (2.5M likes)
Caption: "Friendly relations between Scotland and America."
4. Kim Kardashian and Kanye West's wedding smooch (2.4M likes)
5. Kylie Jenner holds up her high school diploma (2.3M likes)
Caption: "I love my mom for doing this. Thank you for making this experience as normal as possible for me. Yay I graduated :)"
TODAY anchors' most-liked Instagrams:
Matt Lauer surrounded by a bevy of talented, musical ladies (5,603 likes)
Caption: "Billboard Magazine's Women In Music for 2014 and one very lucky guy! #WomenInMusic"
Savannah Guthrie with her family (14.5K likes)
Al Roker hanging out with Nick Jonas (6,979 likes)
Natalie Morales at a soccer game (8,112 likes)
Willie Geist making pals with LL Cool J (2,939 likes)
Caption: "First tape I ever bought was LL's 'Bigger and Deffer', in the summer of '87. Last night I serenaded him with one of those tracks on "Lip Sync Battle." Crazy. @LLCoolJ"
Tamron Hall in a field of flowers (4,374 likes)
Hoda Kotb showing Ellen DeGeneres' classic Oscar group photo (85.9K likes)*
* The original shot taken by DeGeneres during the 2014 Oscars has 1.3M likes, for reference.
Wrangler goes for a ride (16.5K likes)
Caption: "Beep beep! Throwback Thursday: puppy driving lesson."