MTV reality shows such as “The Osbournes” and “Newlyweds: Nick & Jessica” receive a ton of publicity. “PoweR Girls,” MTV’s new reality show, is all about publicity.
“PoweR Girls,” starring publicist-to-the-stars Lizzie Grubman, will premiere next spring, the cable network announced this week.
The series, picked up for six episodes, will follow Grubman and her public relations team behind the velvet rope as they live, work and play in Manhattan, Los Angeles, the Hamptons and Miami. The show’s title — with a capital P and R in the spelling of power — is a nod to the oft-used two-letter abbreviation for public relations.
“I’m looking forward to MTV viewers seeing the hard work and long hours it takes to run your own business,” Grubman said in a statement. “It’s difficult, but it’s also a ton of fun and there is nothing that I would rather do.”
Grubman, 32, is famously known for serving 37 days in jail for a 2001 incident in which she backed her sport utility vehicle into a crowd outside a trendy Long Island nightclub, injuring 16.
According to her Web site, Grubman’s celebrity clientele includes Britney Spears, Russell Simmons, Sean “P. Diddy” Combs and Gloria Estefan.
And Grubman’s name can regularly be found in tabloid pages.
“The world of Lizzie Grubman and her girls is as exciting and dynamic as it is compelling,” said Tony DiSanto, MTV’s senior vice president of production. “The goal of ‘PoweR Girls’ is to pull back the curtain on celebrity and nightlife publicity, while also examining all the real life drama of this amazing group of characters.”